Digital Marketing Specialist

Overview
We are seeking a dynamic and detail-oriented Digital Marketer to join our marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across multiple online channels. This role offers an exciting opportunity to leverage a broad skill set in SEO, social media, content creation, and analytics to support our company's growth objectives.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, and performance marketing tactics.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and visibility.
• Create engaging content for websites, blogs, email marketing, and social media platforms.
• Manage content management systems like WordPress and other CMS platforms to update website content regularly.
• Design visually appealing graphics and marketing materials using Adobe Creative Suite, Adobe Photoshop, and graphic design tools.
• Monitor website performance using Google Analytics and other analytics tools; analyze data to inform strategy adjustments.
• Implement marketing automation strategies to nurture leads and improve conversion rates.
• Collaborate with cross-functional teams on B2B marketing initiatives and e-commerce projects.
• Stay current with the latest trends in digital marketing, including HTML, CSS, JavaScript, SQL, and emerging technologies to enhance campaign effectiveness.

Skills

• Proficiency with SEO tools, Google AdWords, Google Analytics, and Google Ads platform management.
• Strong knowledge of social media marketing management including Facebook Advertising and social media management tools.
• Experience with content creation, copywriting, keyword research, and content management systems like WordPress.
• Skilled in Adobe Creative Suite (Photoshop), graphic design, HTML/CSS/JavaScript basics, and marketing automation platforms.
• Ability to analyze data effectively using analytics tools to optimize campaigns for better performance.
• Excellent communication skills with a keen eye for detail in copywriting and visual content development.
• Familiarity with SEM strategies, conversion optimization techniques, e-commerce platforms, and B2B marketing practices. This position is ideal for a creative professional passionate about leveraging digital channels to achieve measurable results while continuously learning new skills in a fast-paced environment.

Job Types: Contract, Temporary, Internship

Pay: From $18.00 per hour

Work Location: Remote