Digital Marketing Specialist

<Job Summary>
We are seeking an energetic and detail-oriented Digital Marketing Specialist to drive our online presence and elevate our brand visibility across digital platforms. In this role, you will develop and execute innovative marketing campaigns, optimize digital content for maximum engagement, and analyze performance metrics to refine strategies. Your passion for digital marketing combined with your technical expertise will help us reach new audiences, boost conversions, and achieve measurable results. This paid position offers a fantastic opportunity to grow your skills in a dynamic environment dedicated to innovation and excellence.

<Responsibilities>

• Design, implement, and manage comprehensive digital marketing campaigns across multiple channels including social media, search engines, email, and display advertising.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other SEM platforms to maximize ROI.
• Optimize landing pages and user funnels through conversion optimization techniques to enhance lead generation and sales performance.
• Develop engaging content for websites, blogs, social media posts, email newsletters, and other digital channels that align with brand voice and marketing goals.
• Oversee content management systems such as WordPress to update website content efficiently while maintaining SEO best practices.
• Use analytics tools like Google Analytics and other performance marketing platforms to monitor campaign effectiveness, track key metrics, and generate actionable insights.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that captures audience attention.
• Implement marketing automation strategies to nurture leads through targeted email campaigns and personalized messaging.
• Stay current with industry trends in digital marketing, SEM, social media management, e-commerce strategies, and emerging technologies like JavaScript or SQL for advanced data analysis when needed.
• Coordinate with cross-functional teams to ensure consistent branding across all digital touchpoints while supporting B2B marketing initiatives.

<Requirements>

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM campaigns, social media marketing, and content creation.
• Proficiency in Google Ads (Google AdWords), Google Analytics, Facebook Advertising, and marketing automation platforms.
• Skilled in website management using WordPress or similar content management systems; familiarity with HTML, CSS, JavaScript is a plus.
• Strong graphic design skills with Adobe Photoshop and Adobe Creative Suite; ability to produce compelling visual content is highly desirable.
• Excellent copywriting abilities for creating engaging blog posts, ad copy, email campaigns, and social media content.
• Knowledge of keyword research techniques and SEO best practices to boost organic visibility.
• Experience with conversion optimization strategies to improve user engagement and lead generation efforts.
• Familiarity with e-commerce platforms and strategies for driving online sales is advantageous.
• Analytical mindset with experience using Google Analytics or similar tools to interpret data insights effectively.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong communication skills paired with a proactive attitude toward learning new technologies or industry trends. Join us as a Digital Marketing Specialist if you’re passionate about crafting compelling digital stories that inspire action! Bring your creativity, technical skills, and enthusiasm for innovative marketing solutions — together we’ll elevate our brand’s impact worldwide!

Job Type: Full-time

Pay: From $30,000.00 per year

Work Location: Remote