Digital Marketing Specialist

The Albany Auto Group is looking for an experienced Digital Marketing Specialist, part-time 20 – 25 hours per week, to work with our Toyota, Audi and BMW dealerships. You will work closely with leadership to develop and execute strategic marketing initiatives that align with organizational growth objectives, while also support the sales and service teams through impactful campaigns and marketing materials.

Responsibilities include:

· Leading and executing digital marketing initiatives, including SEO, SEM, website content management, and creation of marketing materials, while coordinating efforts with external vendors.

· Developing and producing engaging digital and print content-email campaigns, web copy, and social media posts.

· Partnering with leadership to design and implement marketing campaigns.

· Conducting market research to stay current on industry trends, competitor activities, and emerging technologies relevant to automotive retail sales and service.

· Oversee vendor relationships for the production of marketing collateral, promotional materials, and related marketing services.

· Collaborate with external agencies and creative partners.

· Monitor and report on campaign performance metrics.

You should be skilled in digital marketing, including SEO, SEM, social media, paid campaigns, and e-mail automation. You should also possess familiarity with AI-assisted tools (e.g., ChatGPT, SEMrush AI) and Adobe Illustrator for light design work.

This position can be remote, on-site or hybrid.

Hourly rate is $25 per hour.

Job Type: Part-time

Pay: $25.00 per hour

Expected hours: 20 – 25 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Latham, NY 12110