Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Remote (Contractor Position)

Reports To: Monica Wofford, Founder, Contagious Companies

About Contagious Companies: Contagious Companies, Inc. is a 22 year-old dynamic, forward-thinking training and consulting firm focused on providing leadership development, which often turns into the creation of organizational solutions. Founded by Monica Wofford, CSP, the company and it's team members equip and empower leaders to improve engagement, growth, and performance. As a growing brand, Contagious Companies seeks a skilled and strategic Digital Marketing Specialist to help elevate, enhance the company’s digital presence, reach new prospects and clients, and effectively drive brand awareness, appeal, and lead generation across multiple platforms.

So, in short non-corporate speak, we need a fabulous WHIZ of a marketer who LOVES doing social media and also has business savvy and LOVES getting results and sales about as much as you love making an Insta page for your pet salamander.

Even more specifically, for this Position: We're looking for an experienced, self-driven Digital Marketing Specialist to manage and optimize our social media marketing efforts on Facebook, LinkedIn, YouTube, and possibly Instagram. The ideal candidate will dive right in and know what they are doing in both organic traffic, content post to sales posts ratio, as well as ad buys and ad types (pixel to carousel), without thinking it's realistic to have a $5K a month ad budget before first getting results. Come on people! LOL.

Yes, there would be an emphasis on likes and follows, but at the end of the day it's more about finding buyers and loyal fans and followers, and then creating leads that convert into revenue sales and opportunities.

Key Responsibilities:

Social Media Strategy & Execution:

• Develop and execute comprehensive social media strategies across Facebook (paid and unpaid), LinkedIn, and YouTube to increase brand visibility, engagement, and conversions.
• Deploy Instagram channel based on an existing character, if deemed ideal.
• Manage content creation, scheduling, and posting across platforms, ensuring content aligns with brand messaging and goals.
• Optimize and grow the company’s YouTube channel, ensuring consistent branding, content planning, and video engagement.
• Schedule content and posts through Go High Level CRM.

Advertising & Funnels:

• Oversee Facebook Ads, Google Ads, and Instagram advertising campaigns, where applicable ensuring each campaign is set up for maximum ROI and lead conversion, as well as integration with Go High Level CRM.
• Create and manage Facebook Pixel ads and manage marketing funnels to drive leads and conversions, through or into CRM.
• Develop and manage email marketing, including existing Monday Moments.

Creative Design & Content Creation:

• Design and create graphics and content for social media posts, ads, email campaigns, and other digital materials.
• Develop compelling copy for ads, blogs, and posts that drive engagement and action.

Advising & Strategy:

• Provide strategic input on the company’s overall digital marketing efforts and advise on improvements to existing campaigns.
• Monitor trends and make recommendations for new platforms, tools, or techniques to incorporate into digital marketing strategies.

Key Qualifications (these are kinda common sense):

• Have DONE all of the above before and has references and examples and a portfolio to back up bragging. Lol.
• Experience in social media campaigns, including Facebook Ads, Google Ads, and the Facebook Pixel.
• Strong knowledge of digital marketing strategies and tools (Google Ads, Funnel Management, SEO, etc.).
• Proficiency in graphic design (tools like Canva, Adobe Suite, etc.) and content creation that is ON BRAND.
• Proven ability to advise on and implement marketing strategies, including copywriting, visual content, and scheduling.
• Experience with Go High Level CRM STRONGLY PREFERRED.
• A strong understanding of analytics and ability to optimize campaigns and results based on performance data.
• Ability to work autonomously, manage multiple clients, and meet deadlines in a contractor capacity, while still managing to communicate well and maintain one's sanity.
• Excellent communication skills, both verbal and written.
• Fun and joy-filled relationship building persona with a sense of humor. While we do serious business, we greatly prefer to have fun while DOING it.

Personal Attributes (these are important!):

• Self-starter with a high level of initiative and the ability to work independently.
• Minimal ego in taking direction or deferring to needs of client; able to create a partnership and strong rapport.
• Strong attention to detail and commitment to delivering quality work.
• Ability to think "big picture" while managing the details of hands-on execution of digital marketing tactics.
• Positive, solution-oriented attitude, jovial even, with the ability to adapt to a fast-paced and evolving environment.
• Stick-to-it-ness - in this day and age of just walking away from something because you don't know how to communicate your issue or challenge or where you're stuck - don't be one of those folks. Please bring your respect, willingness to see a job through, resiliency, and professionalism to this position. We will share it with you and we expect it in return.

Why Work With Us? At Contagious Companies, we believe in people. We believe different and difficult are NOT synonyms and that EVERYONE can become a leader IF they have the desire, skills, and practice. As part of our team, you have the chance to directly impact the growth and success of business leaders on multiple levels in organizations with names you would recognize to companies being led by a leader who has just begun his or her leadership path or journey. You will work in a flexible, contractor-based role that encourages creativity and autonomy, offering you the freedom to manage multiple clients while contributing to a forward-thinking brand.

To Apply: Please submit your resume, portfolio (if available and desired), and a brief cover letter that details your relevant experience and why you're a great fit for this role and our organization. Compensation is negotiable and a flat monthly rate is preferred, as well as the alternate option of a base rate plus a percentage of revenue based on results.

We know there are a billion people who do this kind of work. We also know this is not curing cancer. It matters, but so does our enjoyment in working together, our ability to trust you with our reputation and your ability to feel like you're "one of us" from Day One.

Job Type: Contract

Pay: From $500.00 per month

Benefits:

• Flexible schedule

Application Question(s):

• What is your favorite part of working on the social media and marketing aspect of a client's business?
• How quickly do you like to see results from your marketing efforts?

Work Location: Remote