Digital Marketing Specialist

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. This role requires a blend of analytical skills, creativity, and technical expertise to enhance our online presence and achieve our marketing goals.

Duties

• Develop and implement comprehensive digital marketing strategies across various platforms to increase brand awareness and drive traffic.
• Conduct keyword research and utilize SEO tools to optimize website content for search engines, enhancing organic search rankings.
• Manage social media marketing campaigns, including content creation, scheduling, and performance analysis across platforms such as Facebook, Instagram, and LinkedIn.
• Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that maximize ROI.
• Analyze website performance using Google Analytics to inform data-driven decisions for continuous improvement.
• Collaborate with the content team to create engaging blog posts, articles, and other digital content that aligns with SEO best practices.
• Implement email marketing campaigns using marketing automation tools to nurture leads and communicate with customers.
• Monitor industry trends and competitor activities to identify new opportunities for growth in e-commerce and B2B marketing.
• Utilize HTML, CSS, JavaScript, and SQL for website updates and enhancements as needed.
• Create visually appealing graphics using Adobe Creative Suite tools like Photoshop for digital campaigns.

Skills

• Proficiency in SEO tools and techniques for effective keyword research and conversion optimization.
• Strong understanding of social media management strategies across various platforms.
• Experience with Google Ads, Google AdWords, SEM, and performance marketing metrics.
• Familiarity with content management systems (CMS) such as WordPress for website updates.
• Knowledge of email marketing best practices and automation processes.
• Ability to analyze data using Google Analytics to drive strategic decisions.
• Graphic design skills using Adobe Creative Suite for creating compelling visuals.
• Strong copywriting skills for crafting engaging content that resonates with target audiences.
• Excellent communication skills with the ability to work collaboratively in a team environment. Join us in shaping our digital footprint while growing your career in an innovative environment!

Job Types: Full-time, Part-time, Contract

Pay: $18.00 - $20.00 per hour

Expected hours: 20 per week

Benefits:

• Employee discount

Work Location: In person