Digital Marketing Specialist

Specific job duties: but not limited to

• Strategize and implement Media planning and monitoring all the campaigns including CPL, CPC and conversion rates.
• Develop Digital Market strategies to drive Brand Awareness, lead generation and customer acquisition.
• SEO Efforts and keyword research to improve website Rankings, Organic traffic and keyword performance.
• To involved in website development projects.
• Lead Social Media Marketing including content and engagement strategies to enhance brand presence and audience reach.
• Develop and Manage Email Marketing campaigns optimizing open rates,click-through rates and conversions.
• Create new Marketing strategies and manage the entire publishing calendar for all the Social Media accounts including Graphic designing and content writing.
• Develop and maintain Sales reports that tracked key performance metrics like Revenue, Conversion rates and customer retention.
• Use data analytics tools to track and analyze user data and make data-driven decisions to optimize campaigns.
• Manage the digital sales funnel and monitor Key Performance Indicators ( KPIs) to measure sucess and identify areas for improvement for Digital Marketing department.
• Other tasks assigns by the Department Head/MD.
• We also do our own marketing and provide consulting support for our customers.
• Create Content calender