Digital Marketing Specialist

<Overview>
Are you passionate about driving digital growth and crafting compelling online experiences? We’re seeking an energetic and detail-oriented Digital Marketing Specialist to lead innovative marketing campaigns that elevate brand visibility and engagement across digital channels. In this role, you will harness your expertise in SEO, social media marketing, content creation, and analytics to deliver measurable results. Join us to shape dynamic marketing strategies that resonate with audiences and accelerate business success!

<Responsibilities>

• Develop and execute comprehensive digital marketing strategies across multiple platforms, including social media, search engines, email, and content management systems.
• Optimize website content using SEO tools and keyword research to improve organic search rankings and increase website traffic.
• Manage paid advertising campaigns on platforms such as Google Ads (formerly Google AdWords) and Facebook Advertising, focusing on performance marketing and conversion optimization.
• Create engaging content tailored for diverse channels, including blog posts, social media posts, email newsletters, and landing pages, utilizing copywriting skills and graphic design tools like Adobe Photoshop and Adobe Creative Suite.
• Conduct detailed analytics using Google Analytics, SEM tools, and other analytics platforms to monitor campaign performance, identify opportunities for improvement, and report on key metrics.
• Implement marketing automation strategies to nurture leads through personalized email marketing campaigns and other automated workflows.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints.
• Stay current with the latest trends in digital marketing, SEO best practices, social media management tools, and emerging technologies such as JavaScript or SQL that can enhance campaign effectiveness.
• Manage content updates within WordPress or other content management systems (CMS), ensuring website content remains fresh, relevant, and optimized for search engines.
• Support e-commerce initiatives by optimizing product listings, enhancing user experience through performance marketing tactics, and analyzing sales data for continuous improvement.

<Requirements>

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM campaigns, social media marketing, and analytics platforms.
• Proficiency in SEO techniques including keyword research, on-page optimization, link building strategies, and conversion rate optimization.
• Hands-on experience with Google Ads (AdWords), Facebook Advertising, Google Analytics, and marketing automation tools.
• Skilled in content creation with a solid grasp of copywriting principles; ability to produce compelling visual content using Adobe Photoshop or Adobe Creative Suite.
• Familiarity with website management platforms such as WordPress; knowledge of HTML, CSS, JavaScript is a plus for technical optimizations.
• Ability to analyze data using SQL or other analytics tools to derive actionable insights for campaign refinement.
• Strong understanding of e-commerce platforms and strategies for boosting online sales through targeted digital initiatives.
• Excellent communication skills with the ability to craft clear messages tailored to diverse audiences across multiple channels.
• Experience managing social media accounts across platforms like Facebook, LinkedIn (B2B marketing), Instagram, or Twitter.
• Knowledge of performance marketing principles aimed at maximizing ROI through data-driven decision-making. Join us as a Digital Marketing Specialist if you’re eager to leverage your skills in a fast-paced environment where innovation meets impact! Bring your energy and expertise to craft vibrant campaigns that captivate audiences worldwide while advancing your career in the dynamic world of digital marketing!

Job Types: Full-time, Part-time

Pay: $42,497.83 - $66,836.10 per year

Expected hours: 20 – 30 per week

Work Location: In person