Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketer who has strong expertise in Meta (Facebook & Instagram) advertising. The ideal candidate should be highly creative, analytical, and capable of leading successful digital campaigns that drive growth, leads, and brand visibility.

Key Responsibilities

• Plan, create, and manage high-performing Meta Ads campaigns (Facebook & Instagram) for lead generation, brand awareness, and conversions.
• Conduct A/B testing, audience segmentation, and optimization of campaigns to maximize ROI.
• Monitor campaign performance daily and prepare detailed performance reports.
• Manage social media pages, content strategies, and engagement activities.
• Research industry trends, competitor activities, and target audience insights.
• Develop digital marketing strategies across multiple channels — Meta, Google, SEO, and email (preferred).
• Collaborate with creative teams to develop compelling ad creatives and copy.
• Track and analyze key metrics such as CPA, CTR, CPC, ROAS, and conversion rates.

Requirements

• Proven experience in Meta Ads Manager with measurable results.
• Strong understanding of digital marketing channels, tools, and analytics.
• Ability to interpret data and optimize campaigns accordingly.
• Excellent communication, creativity, and problem-solving skills.
• Knowledge of landing pages, funnels, and CRM tools is a plus.
• Certification in Facebook Blueprint or related digital marketing courses is an added advantage.

Preferred Skills

• Google Ads experience
• Basic graphic design or Canva skills
• Knowledge of SEO & content strategy
• Strong analytical mindset

Job Type: Full-time

Pay: ₹10,803.34 - ₹45,000.00 per month

Work Location: In person