Digital Marketing Specialist

Reports to: Marketing Manager

Division: Business Development and Marketing

Position Classification: Exempt, Full-Time

Fields: Medical Devices, In-Vitro Diagnostics - Healthcare

Location(s): Hybrid (on-site two days per week, Rockville, MD office)

Job Description

Summary/Objective:

Essential Functions

• Manage the content production calendar as defined by the Editorial Board; provide project progress updates and ensure timely completion of all deliverables.
• Plan and design layouts for newsletters, news items, LinkedIn posts, and global or local marketing campaigns.
• Publish and update content on our websites using WordPress.
• Build and maintain an SEO-friendly optimization framework that improves content quality, discoverability, and performance.
• Style and format content to ensure a positive and engaging front-end user experience.
• Perform front-end WordPress development tasks as needed.
• Measure, analyze, and report key performance indicators for the website, Odoo/Mailchimp, and social media channels.
• Track and communicate the impact of content marketing on cross-departmental performance goals.
• Collaborate with internal stakeholders to ensure consistent messaging that positions the organization as a market leader.

Who You Are

Job Specific Competencies:

• Strong technical expertise with WordPress

• Proficiency with design tools such as Photoshop, InDesign, Illustrator, and Canva.

• Solid understanding of core SEO principles and web analytics (e.g., Google Analytics, Google Ads, SEMrush, Yoast, Hotjar…).

• Experience developing email content within automation platforms such as Mailchimp or Odoo.

• Hands-on, self-driven marketer with excellent project management abilities.

• Exceptional time-management and organizational skills.

• Ability to work independently in a fast-paced, digital-first environment.

• Analytical mindset with the ability to translate data into actionable insights.

• Detail-oriented with strong quality-control habits

• Strong interpersonal communication skills, both written and verbal, with the ability to collaborate effectively across departments and levels.

• Ability to perform well under pressure and meet tight deadlines.

• Knowledge of and ability to leverage social media to promote B2B services.

Required Education and Experience:

• Bachelor's degree or equivalent

• 2+ years of digital marketing experience

Who We Are

GMED North America is the US subsidiary of GMED, a leading Certification Organization, a distinguished Notified Body (CE0459) Authorized to act under European Regulation (EU) 2017/745 on medical devices, European Directives 90/385/EEC, 93/42/EEC, 98/79/EC and Regulation n° 722/2012 on products utilizing tissues of animal origin, GMED certifies a vast range of medical devices and in vitro diagnostic medical devices. An Auditing Organization recognized by the MDSAP Regulatory Authority Council. We serve the Medical Device Industry with offices in Europe and the United States.

Our goal is to provide the best in Product Certification and Quality Management Services for medical device manufacturers worldwide. At GMED North America, we strive to the highest standards of professionalism, competency, work ethic, and customer service. All our employees are the cornerstone of this process because their work directly influences GMED North America's reputation.

Aside from our expertise with due diligence, we pride ourselves in our diverse workforces, with employees from different parts of the world.

Our Values:

• Commitment to Clients and Patients' safety
• Expertise
• Reliability
• Team Work

GMED North America is an Equal Employment Opportunity Employer, committed to a diverse, inclusive, and healthy work environment with a unique culture. GMED North America recruits, employs, trains, compensates, and promotes regardless of race, religion, sex, national origin, ethnicity, age, disability, pregnancy, political affiliation, sexual orientation, gender identity, color, marital status, veteran status, medical condition, and all the other characteristics that make us unique.

What We Offer

At GMED North America, our primary goal is to attract and retain exceptional talent who are not only subject matter experts, but also passionate about upholding the integrity and excellence of our services. We recognize that our success is driven by the expertise and commitment of our team, and we are focused on creating an environment where top professionals can thrive.

GMED North America offers a full and competitive benefits package including group-sponsored health, dental, and vision coverage, flexible spending accounts, short-term and long-term disability, company-paid life insurance, competitive base salary, annual bonus based on company performance, and a 401K retirement program. We promote work-life balance through the option to telework, flexible working arrangements, generous time off program, paid holidays, paid bereavement leave, paid parental leave, commuter benefits program for public transportation, and internet stipend.

We offer growth opportunities within the organization. There are a lot of opportunities and employees are able to apply and move into different roles within the company. We have numerous success stories, and we want you to be one of them.

Thank you for your interest in GMED North America.

We look forward to hearing from you!