Digital Marketing Specialist

About Platione

Platione is a fast-growing B2B platform built for India’s SMEs. We help businesses create AI-optimized digital presence, manage leads, run campaigns, and grow their online visibility through our all-in-one marketplace and CRM ecosystem. If you’re passionate about digital marketing, storytelling, and driving tangible business results, this is the perfect place to build your career.

Role Overview

We are looking for a Digital Marketing Specialist who can create engaging content, manage our social media presence, and run growth campaigns that bring high-quality views, engagement, and enquiries. The ideal candidate is creative, data-driven, and understands how to turn content into conversions.

Key Responsibilities

Content Creation

• Create short videos, reels, posts, carousels, blogs, and infographics tailored for SMEs and B2B audiences.
• Script, record, edit, and publish high-quality digital content for platforms like Instagram, YouTube, LinkedIn, and Facebook.
• Work closely with the product and sales teams to convert product features into easily consumable marketing content.

Social Media Management

• Plan and maintain daily/weekly content calendars.
• Grow followers, engagement, and reach across all channels.
• Manage comments, replies, DMs, and community engagement.

Performance Marketing & Analytics

• Run paid campaigns across Facebook/Meta Ads, Google Ads, and LinkedIn Ads (preferred, not mandatory).
• Monitor campaign performance daily; optimize creatives, targeting, bidding, and landing pages.
• Track KPIs such as reach, CTR, CPC, engagement, enquiries, conversions, and ROI.

Lead Generation & Conversions

• Drive consistent inbound enquiries from social media.
• Create and optimize landing pages, lead forms, and CTAs.
• Collaborate with sales to ensure qualified leads flow into CRM.

Branding & Strategy

• Maintain a consistent brand tone, visual style, and messaging.
• Conduct competitive research and identify new content opportunities.
• Support ongoing brand campaigns, webinars, events, and product launches.

Skills & Requirements

Must-Have Skills

• Strong experience in social media content creation (reels, shorts, graphics, etc.)
• Good understanding of digital marketing fundamentals.
• Ability to create content independently using tools like Canva, CapCut, Adobe Suite, etc.
• Knowledge of SEO basics and keyword-optimized content writing.
• Proficiency in analytics tools (Meta Business Suite, Google Analytics, YouTube Studio).
• Excellent communication skills in English & Hindi (Marathi is a bonus).

Good-to-Have

• Experience with B2B or SME-focused brands.
• Experience in performance marketing (Facebook/Google Ads).
• Understanding of CRM tools & marketing automation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Mass Media, or related field.
• 0–3 years of experience in digital marketing or social media content creation.
• Freshers with strong portfolios are also encouraged to apply.

Job Types: Full-time, Internship
Contract length: 2 months

Pay: ₹12,000.00 - ₹24,000.00 per month

Location:

• Hinjewadi, Pune, Maharashtra (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person