Digital Marketing Specialist

Job Title:

Digital Marketing Specialist

Job Summary:

We are seeking a results-driven Digital Marketing Specialist with extensive experience in Google Ads, Google Analytics, SEO/SEM, and social media marketing across platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and YouTube. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
• Create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).
• Manage and grow presence on social media platforms: Facebook, Instagram, LinkedIn, Twitter, and others.
• Develop engaging content strategies tailored to each platform.
• Monitor and report on the performance of digital campaigns and assess against ROI and KPIs.
• Use Google Analytics, Meta Business Suite, and other tools to track user engagement and campaign performance.
• Perform ongoing keyword research, optimization, and discovery for paid and organic search campaigns.
• Collaborate with the design and content teams to produce high-quality creative and ad copy.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Identify new digital opportunities and strategies to increase customer engagement.

Key Skills & Competencies:

• Proficiency in Google Ads (Search, Display, Video) and Google Analytics.
• In-depth knowledge of Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, and Twitter/X Ads.
• Strong understanding of SEO/SEM best practices.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot).
• Familiarity with marketing automation platforms and CRM systems.
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on Google and social media platforms.
• Google Ads and/or Google Analytics certification preferred.
• Meta Blueprint certification is a plus.

Job Type: Full-time

Pay: AED5,000.00 - AED8,000.00 per month

Experience:

• Digital marketing: 3 years (Required)