Digital Marketing Specialist

We are looking for a proactive and performance-driven Digital Marketing Specialist to manage our company’s digital presence, lead generation campaigns, and social media activities. You will work closely with our in-house video editor/creative designer to execute effective marketing strategies, generate high-quality leads, and improve brand visibility across digital platforms.

Key Responsibilities

1. Performance Marketing

• Plan, execute, and manage Meta Ads (Facebook/Instagram) campaigns.
• Run and optimise Google Search, Display, and Performance Max campaigns.
• Continuous A/B testing to reduce Cost Per Lead (CPL).
• Implement remarketing and lookalike strategies.
• Monitor daily campaign performance and adjust budgets accordingly.

2. Lead Management & Analytics

• Track leads, conversions, and ROI using Google Analytics & Meta dashboard.
• Set up UTM tracking, events, and basic automation.
• Work with sales team to assess lead quality and refine targeting.
• Prepare weekly and monthly performance reports.

3. Social Media Management

• Plan monthly content calendars for Instagram & Facebook.
• Coordinate with in-house video editor to produce:
• Reels
• Ad creatives
• Carousels
• Project updates
• Write captions, hashtags, and publish posts consistently.
• Respond to comments & messages (basic level).

4. Website & Landing Page Management

• Update landing pages with new creatives, offers, project photos.
• Improve on-page SEO basics (titles, descriptions, keywords).
• Ensure tracking tools (Pixel, GA4) are working correctly.

5. Competitor & Market Research

• Monitor competitors’ ads, creatives, trends.
• Suggest creative ideas and new campaign strategies.
• Analyse performance industry benchmarks.

Required Skills

Technical Skills

• Meta Ads Manager (Lead Generation + Conversion Campaigns)
• Google Ads (Search, Display, Performance Max)
• Google Analytics 4 (GA4)
• Basic SEO
• CRM or lead management tools
• Social media planning tools (Meta Business Suite)
• UTM creation & tracking

Soft Skills

• Strong communication
• Quick responsiveness
• Ownership & accountability
• Analytical thinking
• Ability to coordinate with internal teams
• Creativity + strategic mindset

Preferred Experience

• Prior experience in interior design, real estate, construction, or home improvement industry (bonus).
• Experience managing monthly ad budgets between ₹30,000 – ₹1,50,000.
• Hands-on results reducing CPL and improving lead quality.

What We Offer

• Opportunity to build and lead digital marketing strategy in a growing company.
• Creative freedom to experiment with campaigns.
• Supportive environment with an in-house video editor for content.
• Performance-based increments and career growth.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person