Digital Marketing Specialist

The Role
Responsibilities: Key focus is Google ads: generated leads that result in fitments at a good cost.Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms.Analyze campaign data to identify areas for improvement and implement solutions.Conceptualize and create engaging content that will build a community and elevate our brand.Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience.Set up tracking to monitor the performance of campaigns and traffic to landing pages and website.Work alongside the sales team to boost lead performance.Perform other duties as assigned.

Requirements
Qualifications: Bachelors Degree in Business Administration / Marketing / related fieldMinimum of 2-3 years in MarketingStrong in Arabic (speaking & writing) to handle the UAE marketProficiency in Google Adwords, GDN, and Facebook paid ads is a plusGood knowledge of Microsoft Excel is a plusExperience in B2B industries a plusKnowledge of video and picture editing software, an advantage but not a requirement.Full understanding of all social media platformsKnowledge of content management systemsMust be able to produce and edit content for the right vlogs.

About the company
Cartrack is a leading global provider of data analytic solutions for mobile asset management, asset recovery and workforce optimisation based on a proven Software-as-a-Service platform. Cartrack ranks among the 10 largest telematics companies globally. With an active subscriber base of over 1,850,000+, Cartrack has an extensive footprint in Africa, Europe, Asia, and the Middle East. Being firmly rooted in service-centricity, we are able to offer best-in-class quality and financial satisfaction. Our proprietary in-house technology provides the best intelligent, actionable data to fleet operators and security for all vehicle owners - across 23 countries over 5 continents.