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Digital Marketing Specialist
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Experience more with a career at COUNTRY Financial!
We’re excited you’re interested in a career at COUNTRY as we strive toward our vision - to enrich lives in the communities we serve. Our footprint spans coast to coast. But more important than where we operate, is the people who do the work. Apply today to help our organization grow and make a difference for our clients.
About the role
We are seeking a skilled Digital Marketing Specialist to join our team. If you get excited about turning data into actionable insights, developing and executing new digital campaigns, and optimizing online digital journeys, this may be the job for you. The role offers an opportunity to contribute to COUNTRY's digital strategy and acquisition goals. If you are looking to take ownership in the execution of your own projects, supporting the maturity of the digital marketing program and developing your professional skills, then join our team and let your skills shine.
How does this role make an impact?
- Develops and optimizes the client journey from advertising to sales to increase brand awareness, engagement and conversion.
- Develops segmentation model catered to COUNTRY’s desired client profile to enable effective marketing across all digital channels.
- Serves as digital marketing strategist on marketing campaigns, ensuring alignment of digital marketing strategy with other marketing programs/campaigns; ensures content created for program is relevant for the digital channel and desired business outcomes.
- Defines and explores digital platforms (websites, mobile/social applications, etc. ) the organization should utilize to grow customer relationships; shares best practices and insights to advance COUNTRY’s digital platform.
- Responsible for meeting annual policy sales goals through digital marketing and prospect nurturing programs.
- Manages pay-per-click (PPC) advertising campaigns on various ad platforms and analyzes digital media usage to identify opportunities to optimize digital media investments and marketing effectiveness; Provides performance reporting and translates data sets into actionable results that align with the growth objectives.
- Manages relationships with vendors related to online marketing.
Do you have what we're looking for?
Do you have what we are looking for?
- Experience with Google Marketing Platform
- Experience with the implementation of full funnel digital marketing efforts
- Knowledge of web publishing, SEO tools
- Superb verbal and written communication skills and project management
- Typically requires 4+ years of relevant experience or a combination of related experience, education and training
Base Pay Range:
$62,000-$85,250
The base pay range represents the typical range of potential salary offers for candidates hired. Factors used to determine your actual salary include your specific skills, qualifications and experience.
Incentive Pay:
In addition to base salary, this position is eligible for a Short-Term Incentive plan.
Why work with us?
Our employees and representatives serve nearly one million households with our diverse range of personal and business insurance products as well as retirement and investment services. We build relationships and work together to create a stronger, more secure future for our clients and our communities. We’re a big company, yet small enough you can make an impact and won’t get lost in the shuffle. You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business.
You’ll be able to take advantage of our benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match.
COUNTRY Financial is committed to providing equal opportunity in all areas of employment, and in providing employees with a work environment free of discrimination and harassment. Employment decisions are made without regard to race, color, religion, age, gender, sexual orientation, veteran status, national origin, disability, or any other status protected by applicable laws or regulations.
Come join our team at COUNTRY today!
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