Digital Marketing Specialist

Job Responsibilities:

Performance Marketing:

• Plan and run paid campaigns on Meta Ads, Google Ads, and other digital platforms
• Manage audience targeting, bidding, campaign budgets, and performance optimization
• Track performance indicators like CPC, CTR, conversions, and ROI

Social Media Management:

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, etc.)
• Manage daily content planning, posting, and audience engagement
• Monitor and optimize social media performance for improved reach and engagement

SEO (Search Engine Optimization):

• Conduct keyword research, on-page, and off-page SEO activities
• Improve website traffic, ranking, and search visibility
• Collaborate with content and tech teams to implement SEO best practices
• Lead Management & Revenue Generation:

Analytics & Reporting:

• Prepare weekly and monthly campaign performance reports
• Use tools like Google Analytics, Search Console, Meta Business Suite, Google Tag Manager, etc.
• Analyze data and derive actionable insight.

Key Requirements:

• Minimum 2 years of real-time experience in performance marketing
• Strong knowledge of social media marketing, and paid advertisements
• Experience working in Construction, Real Estate, Architecture, or Sales Management Industries (Preferred)
• Proven experience in lead generation and revenue-focused campaigns
• Strong analytical, communication, and decision-making skills

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

• What is your current and expected salary ?
• If selected, when can you join ?
• Are you currently in Bangalore ? If NOT, please do not apply.

Work Location: In person