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Digital Marketing Specialist
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About Us
WisdmLabs is a leading web development company that offers quality products and services. It is also one of the biggest organizations in India that work with WordPress and open source technologies. We have a young, vibrant team that’s driven by our values and mission.
Our goal is to be a company that builds simple solutions that delight customers. And to reach that goal, we believe our people are our biggest asset. We are always on the lookout for committed, motivated individuals to join our team.
So, if you want to be part of a fast-growing company that has immense learning opportunities and a razor-sharp focus on customer success, we’d love to hear from you.
Job Description
WisdmLabs is seeking a Digital Marketing Specialist (Paid Acquisition & Growth) for the Edwiser team, a key player in the global EdTech market dedicated to improving the e-learning experience for Moodle™ and WordPress users. Our suite of powerful plugins and themes, such as Edwiser Bridge and Edwiser RemUI, enables educators, institutions, and entrepreneurs to easily build, manage, and sell online courses. We are a passionate team committed to solving real-world challenges for the e-learning community, and we are looking for a data-driven marketer to help us accelerate our non-organic growth.
Position Summary
We are seeking an experienced and results-oriented Digital Marketing Specialist to own, manage, and optimize our paid acquisition channels and non-organic marketing efforts. With at least 3 years of hands-on experience, you will be responsible for planning and executing campaigns across paid search, paid social, and influencer networks.
The ideal candidate has a proven track record of generating qualified leads (MQLs) and driving sales (ROAS) in a B2B or B2C SaaS/tech environment. You are an expert in the tools of the trade, highly analytical, and excited by the challenge of marketing niche technical products to a global audience.
Key Responsibilities
- Paid Search (PPC): Develop, launch, and meticulously manage Google Ads campaigns (Search, Display, YouTube). Conduct keyword research, write compelling ad copy, manage bids, and optimize landing pages to drive conversions for our plugin ecosystem.
- Paid Social: Design and execute paid advertising campaigns on platforms like LinkedIn Ads, Facebook/Instagram Ads, and Twitter Ads. Focus on precise audience targeting to reach Moodle administrators, WordPress developers, and e-learning decision-makers.
- Cold Lead Generation: Proactively build and manage outbound marketing funnels. Utilize tools and strategies to identify and engage potential high-value clients (universities, corporate training departments) who are not yet aware of our solutions.
- Influencer & Partner Marketing: Identify, build relationships with, and manage campaigns with key influencers, bloggers, and community leaders within the Moodle, WordPress, and EdTech communities.
- Social Media Marketing (SMM): Oversee and grow our organic social media presence. Engage with our community, share valuable content, and build Edwiser's brand authority.
- Analytics & Reporting: Continuously monitor, analyze, and report on campaign performance. Use data to provide actionable insights, A/B test hypotheses, and optimize budgets for maximum return on ad spend (ROAS) and a low cost per acquisition (CPA).
Job Requirement
Qualifications & Skills
- Experience: A minimum of 3 years of proven, hands-on experience in a digital marketing role focused on paid acquisition.
- Track Record: Demonstrable success in managing ad budgets and campaigns that consistently meet or exceed performance goals (ROAS, MQLs, CPA).
- B2B/SaaS Experience: Experience marketing B2B SaaS, software, or technical plugins is highly preferred.
- E-learning Niche (Bonus): Familiarity with the Moodle, WordPress, or general EdTech landscape is a significant advantage.
- Analytical Mindset: You are data-driven, comfortable in analytics platforms, and skilled at turning data into actionable strategies.
- Proactive & Independent: You are a self-starter who can manage multiple projects, campaigns, and deadlines with a high degree of autonomy.
Required Tool & Platform Proficiency
Candidates must demonstrate high efficiency and practical experience with the following tools:
- PPC Platforms: Google Ads (including Google Ads Editor)
- Social Ad Platforms: LinkedIn Campaign Manager & Facebook Ads Manager (Meta Business Suite).
- Analytics: Google Analytics (GA4) and Google Tag Manager.
- Lead Generation: LinkedIn Sales Navigator and experience with lead data tools (e.g., Hunter.io, Snov.io, Apollo.io).
- CRM & Email: Proficiency with a modern CRM (e.g., HubSpot, Salesforce, Pipedrive) and email marketing platforms (e.g., Mailchimp, ActiveCampaign) for nurturing leads.
- Research Tools (Preferred): Familiarity with Semrush or Ahrefs for competitive analysis and keyword research.
- Social Management (Preferred): Experience with tools like Buffer, Hootsuite, or Sprout Social.
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