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Digital Marketing Specialist
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Digital Marketing Specialist
Location: St. Louis, Missouri
Type: Full Time
Shift: First
Type: Full Time
Shift: First
About Us
At Carr Lane Manufacturing, we’re proud to be a global leader in tooling components and industrial parts. With over 70 years of innovation, we’ve built a legacy of quality, dependability, and customer focus. Headquartered in St. Louis, Missouri we offer a collaborative and inclusive work environment that fosters growth, creativity, and teamwork.
As a family-owned business, we prioritize our employees’ well-being, offering robust benefits, professional development opportunities, and a culture where every voice matters. Join us and contribute to our mission of delivering exceptional products and services to customers worldwide.
Position Overview
The Digital Marketing Specialist strengthens Carr Lane Manufacturing’s (CLM) presence across all digital platforms and marketing channels. This role focuses on content creation, email campaigns, social media, trade show support, and the coordination of external marketing partners. The ideal candidate is a creative storyteller with a strong eye for design and the ability to translate brand values into compelling visual and written content.
This role supervises and manages CLM’s external marketing team and third-party vendors (design, website, SEO, and digital advertising), ensuring alignment with CLM’s brand and strategic direction.
Key Responsibilities
- Lead content creation for email marketing, social media posts, marketing collateral, promotional items, and CLM brand storytelling.
- Supervise and manage external marketing partners, including web/SEO vendors, creative agencies, and advertising partners to ensure quality and alignment.
- Coordinate trade shows and events, including pre-show email campaigns, booth content, promotional items, and post-show follow-up.
- Maintain and manage CLM’s social media content calendar; ensure consistent, professional brand presence.
- Develop basic performance reports (email, social, and campaign metrics) and direct vendors on optimization actions.
- Support recruitment marketing and internal engagement in partnership with HR.
- Ensure brand consistency across all content and collaborate with internal teams to gather product/engineering insights for marketing use.
Qualifications
- Bachelor's degree in marketing, Communications, or related field strongly preferred.
- 2+ years of experience in digital marketing, content creation, or social media management.
- Experience coordinating external partners, agencies, or vendors.
- Familiarity with email marketing platforms and CRM/automation tools.
- Working knowledge of SEO/SEM concepts (execution handled by vendors).
- Strong writing skills and ability to produce clean, compelling content.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, or Lightroom).
- Strong organizational and project management skills with the ability to manage multiple deadlines.
- Ability to work collaboratively across teams and communicate professionally with technical stakeholders.
- Creative mindset with strong visual storytelling ability.
Physical Requirements
Required:
- Climbing, Balancing, Stooping, Kneeling, Crouching, Crawling, Reaching, Standing, Walking, Pushing, Pulling, Lifting, Picking, Grasping, Feeling, Talking, Hearing, Repetitive Motions
- Close visual accuracy
- Subject to noise, hazards, and oils.
- Lift up to 35 lbs
- Ability to climb ladders or stairs as needed.
Why Work at Carr Lane Manufacturing?
When you join Carr Lane, you're not just taking a job—you’re building a career with a company that values:
- Legacy & Leadership: Decades of experience, with a reputation for industry leadership
- People-First Culture: A supportive team environment where every employee matters
- Continuous Growth: Training, development, and promotion from within
- Work That Matters: Your contributions directly impact customers and operations globally
Benefits & Perks
At Carr Lane Manufacturing, we care about our team members and invest in their well-being. We offer a competitive and comprehensive benefits package that includes:
- Annual Bonus Opportunity
- Comprehensive Benefits Offering: Competitive Medical Plans including HRA, with FSA option; Dental and Vision plans; Paid Time Off available Month 1; Eligibility for Parental Time; 401(k) Match with 100% vesting after 5 years; Profit Sharing after 1 Year of Employment; Company Paid Short-Term Disability; Optional Long-Term Disability; Accident, Hospital Indemnity, and Critical Illness Plans; Company Paid Life Insurance and Additional Options Available; Pet Insurance
- Hybrid Schedule may be Available Depending on Position
- Training and Development Opportunities for All Employees
- Educational Reimbursement: General and specialized technical degrees
- Employee Assistance Programs
- Paid Holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day, and a Floating Holiday
And so much more!
Website: www.carrlane.com
Reports To: Director of Customer Experience
Pre-employment drug testing is required for employment.
Carr Lane is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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