Digital Marketing Specialist

Journeys Exotica — Delhi (Lajpat Nagar)

About Us
Journeys Exotica is a premier travel brand crafting luxury experiences across Kashmir and beyond. We combine storytelling, design and operational excellence to inspire discerning travellers. We’re looking for a strategic, hands-on Digital Marketing Executive to broaden our brand visibility across channels and drive measurable demand.

Position Overview
Location: Delhi (Lajpat Nagar)
As a Digital Marketing Executive, you will own and execute multi-channel digital initiatives — from paid acquisition and social to website optimisation and analytics. You should be comfortable with both creative storytelling and data-driven campaign optimisation, and able to coordinate with creative and sales teams to deliver consistent brand experiences.

Key Responsibilities

• Define, implement and manage end-to-end digital marketing campaigns across Facebook, Instagram, Google (Search & Display), and other relevant channels.
• Plan and execute paid media strategy: campaign setup, targeting, bidding, creative testing, budget pacing and optimisation (Meta Ads Manager, Google Ads).
• Manage organic social presence: content calendars, community engagement, social listening, and growth strategies.
• Monitor, analyze and report performance (CPL, CPA, ROAS, conversion funnels); derive insights and present action plans.
• Coordinate with creative, product and sales teams to align messaging and campaign assets.
• Keep current with platform updates, industry trends and competitor activity; propose innovations and experiments.

What We’re Looking For

• Proven experience across multiple digital channels, with demonstrable results (paid & organic).
• Hands-on proficiency with Meta Business Suite / Ads Manager and Google Ads..
• Familiarity with web analytics (Google Analytics / GA4), UTM tagging and conversion tracking.
• Strong creative sense for visual storytelling and content that performs on social channels.
• Data-driven mindset — comfortable with reporting, dashboards and drawing actionable conclusions.
• Excellent communication skills and ability to work independently and meet deadlines.
• Travel / hospitality marketing experience and a passion for luxury travel are a plus.

Preferred / Advantageous

• Certification in Google Ads, Meta Blueprint or similar.
• Previous work in travel, hospitality, DTC brands or small agencies.

Why Join Journeys Exotica?

• Be part of a growing luxury travel brand focused on high-quality creative storytelling.
• Opportunity to shape the digital strategy and run end-to-end campaigns.
• Collaborative environment with close interaction across creative, operations and sales.

How to Apply

Ready to elevate your career? Send your CV to hr@journeysexotica.com with subject line:
Digital Marketing Executive – Journeys Exotica

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person