Digital Marketing Specialist

We are seeking a talented Digital Marketing Specialist to manage our digital presence, generate high-quality travel leads, and run performance-based campaigns targeting global markets. The ideal candidate must have hands-on experience in running travel-related campaigns and increasing conversions for ticketing or travel services.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns for international travel markets.
• Run and manage Meta Ads, Google Ads, and PPC campaigns focused on lead generation for flights, holiday packages, and travel services.
• Manage social media platforms with engaging travel-related content and timely updates.
• Coordinate with the design team to create visually appealing travel ads, reels, and banners.
• Conduct keyword research and implement SEO strategies to improve ranking for travel-related searches.
• Monitor campaign performance, analyze results, and prepare daily/weekly reports.
• Optimize landing pages and funnels to improve conversions and reduce CPL.
• Stay updated with digital marketing trends, travel industry shifts, and competitive activity.

Requirements

• Bachelor’s degree in Marketing, Business, Media Studies, or a related field.
• Minimum 3 years of digital marketing experience, preferably in the travel or service industry.
• Proficient in Google Ads, Facebook/Instagram Ads, SEO/SEM, email marketing, and analytics tools.
• Strong understanding of travel industry marketing (airline ticketing ads, seasonal travel promotions, etc.).
• Excellent communication, creativity, and analytical skills.
• Ability to work onsite in Blue Area, Islamabad.

Job Type: Full-time

Ability to commute/relocate:

• Islamabad: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you managed digital marketing campaigns for the travel industry before? If yes, please describe.
• Can you share examples of campaigns where you improved conversion rate or reduced cost per lead (CPL)?
• Have you created and optimized landing pages for travel leads?
• Why do you believe you are a strong fit for a senior digital marketing role in the travel industry?

Experience:

• Digital Marketing: 3 years (Required)

Language:

• English (Required)

Work Location: In person