Digital Marketing Specialist

Digital Marketing & Design Expert - Real Estate

We are seeking a highly creative and results-driven Digital Marketing & Design Expert with a strong focus on visual communication, to elevate our real estate brand and drive lead generation. This role requires a minimum of 3 years of experience in comprehensive digital marketing, with a proven track record in design.

Key Responsibilities:

• Digital Marketing Strategy & Execution:
• Develop and implement holistic digital marketing strategies encompassing SEO, SMM, SEM, and PPC campaigns tailored for the real estate industry.
• Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximize ROI and lead generation.
• Conduct thorough keyword research, competitive analysis, and market trend analysis to inform strategy.
• Monitor, analyze, and report on campaign performance using analytics tools, providing actionable insights for continuous improvement.
• Implement inline lead generation strategies and optimize landing pages for conversions.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Website Management & Design (Major Part):
• Website Design & Development: Conceptualize, design, and develop visually appealing and user-friendly websites with a strong emphasis on real estate aesthetics and functionality.
• Website Maintenance: Ensure website uptime, security, speed, and overall performance. Regularly update content, plugins, and themes.
• UI/UX Design: Optimize user interface (UI) and user experience (UX) to enhance website navigation, engagement, and conversion rates.
• Implement best practices for mobile responsiveness and cross-browser compatibility.
• Graphic Design & Visual Content Creation (Major Part):
• Logo Design: Create compelling and memorable logos that align with our brand identity.
• Marketing Collateral Design: Design high-quality and impactful flexi banners, flyers, brochures, and other print/digital marketing materials.
• Graphics for Digital Platforms: Produce engaging graphics for social media, email marketing, website banners, and online advertisements.
• Video Editing: Plan, shoot (if required), and edit compelling property videos, testimonials, and promotional content for various digital channels.
• Develop visual storytelling that effectively showcases properties and highlights key features.
• Social Media Marketing (SMM):
• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation across relevant platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create compelling and visually rich social media content (images, videos, stories, carousels).
• Manage social media communities, respond to inquiries, and foster positive brand interactions.
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
• Implement on-page and off-page SEO strategies to improve organic search rankings and website visibility.
• Conduct technical SEO audits and resolve any issues.
• Manage and optimize SEM campaigns, including ad copy, bidding strategies, and landing page relevance.
• Content Creation & Ideation:
• Contribute to content strategy by suggesting visually-driven content ideas (e.g., virtual tours, interactive property maps, lifestyle videos).
• Collaborate with content writers to ensure visual elements complement written content.

Qualifications:

• Minimum 3 years of hands-on experience in a comprehensive digital marketing role, with a strong portfolio showcasing design expertise.
• Proven expertise in:
• Website Design, Development & Maintenance
• Graphic Design (Logo, Flexi, Banner, Flyer, Brochure)
• Video Editing
• UI/UX Design
• SEO (Search Engine Optimization)
• SMM (Social Media Marketing)
• SEM (Search Engine Marketing)
• PPC (Pay-Per-Click) Advertising
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) or similar tools.
• Strong understanding of web design principles, including HTML, CSS, and potentially JavaScript (basic understanding preferred).
• Demonstrable experience with website content management systems (CMS) like WordPress.
• Solid understanding of digital marketing analytics tools (e.g., Google Analytics, Google Search Console, Facebook Ads Manager).
• Excellent communication, presentation, and interpersonal skills.
• Ability to think creatively and strategically, translating marketing objectives into compelling visual and digital experiences.
• Strong organizational skills and ability to manage multiple projects simultaneously under deadlines.
• Knowledge of the real estate industry and market trends in Zirakpur, Punjab, and broader India is a significant advantage.
• Bachelor's degree in Marketing, Digital Media, Graphic Design, or a related field preferred.

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person