Digital Marketing Specialist

About Welch Equipment

• Positive Attitude
• Servant Leadership
• Kaizen 365 (getting better, together, everyday)

Benefits

• Comprehensive Medical, Dental, Vision plans
• STD, LTD, and Life insurance
• Accrued Paid Sick Leave and Vacation
• 401(k) match
• Compensation Range: $55,000 - $70,000 annually

Location: Must be able to commute to our office in Denver, CO or Salt Lake City, UT

Job Summary

The Marketing Coordinator supports brand growth by developing and executing digital marketing initiatives, including website design updates, social media content creation, and online advertising campaigns. This role manages cross-channel marketing projects, maintains digital asset libraries, assists with promotional activities, analyzes sales and engagement data, and contributes to the continuous improvement of Welch's digital presence.

Marketing Coordinator Job Duties:

Digital & Website Marketing

• Develops and maintains website content, page layouts, landing pages, and user experience enhancements in collaboration with internal teams and external partners.
• Manages ongoing website updates, ensuring brand consistency, accuracy, and SEO best practices.
• Designs and publishes digital assets including graphics, banners, product pages, and promotional materials.
• Tracks digital analytics (website traffic, conversion metrics, SEO performance) and provides actionable reporting.

Social Media Management

• Creates, schedules, and publishes social media content across platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, etc.).
• Develops platform-specific strategies to expand engagement, increase brand visibility, and support lead-generation goals.
• Monitors social media activity, responds to comments/messages, and identifies trends to enhance content performance.
• Manages social media analytics dashboards to evaluate reach, growth, and campaign effectiveness.

General Marketing Coordination

• Assists in developing and executing integrated marketing campaigns, including digital ads, print collateral, email campaigns, and promotional initiatives.
• Prepares marketing and advertising strategies by assisting with objectives, timelines, creative direction, and promotional planning.
• Collects, analyzes, and summarizes sales and marketing data for routine reporting and executive review.

• Supports the sales team by supplying updated digital materials, product information, market trends, and account-specific support resources.

• Conducts competitive research on product offerings, marketing approaches, pricing, and positioning; maintains organized research databases.

• Manages and updates marketing databases, mailing lists, and content libraries.

• Assists in planning and coordinating meetings, trade shows, corporate events, and customer-facing promotions.

• Continuously expands job knowledge through digital marketing training, UX/website courses, and emerging industry trends.

• Contributes to departmental success by taking ownership of new tasks and identifying opportunities to improve Welch's digital brand presence.

Marketing Coordinator Skills and Qualifications:

• Digital Marketing
• Website Content Management (CMS experience preferred)
• Social Media Strategy & Content Creation
• SEO/SEM Fundamentals
• Graphic Design & Digital Asset Creation
• Market Segmentation
• Marketing Research & Data Analysis
• Project Management
• Understanding the Customer Journey
• Process Improvement
• Budget & Financial Tracking

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, Graphic Design, or related field.
• Experience with website content management systems (CMS) such as WordPress, Webflow, Drupal, or similar.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or Figma
• Working knowledge of SEO, SEM, and Google Analytics (GA4 preferred).
• Experience managing and growing social media platforms for a business or brand.
• Familiarity with CRM and marketing automation tools (HubSpot, Oracle, Mailchimp, Constant Contact, etc.).
• Basic understanding of HTML/CSS for website updates and formatting.
• Experience with digital advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Advertising).
• Strong copywriting skills for digital ads, website content, and social media captions.
• Ability to analyze and report on marketing performance metrics.
• Experience coordinating trade shows, events, or promotional campaigns.
• Strong photography or video-editing skills (bonus).