Digital Marketing Specialist

Job Description: Digital Marketing Specialist (Construction Industry)

Company: NIRMANA CONSTRUCTIONS
Job Type: Remote
Salary Range: ₹100,000 – ₹120,000 per month
Experience Required: Minimum 6 years (specifically in the construction industry)

About the Company

NIRMANA CONSTRUCTION is a leading construction and infrastructure development company committed to delivering high-quality projects on time with innovation, precision, and excellence. We are seeking an experienced Digital Marketing Specialist with strong industry knowledge to strengthen our brand presence and drive digital growth.

Role Overview

We are looking for a highly skilled Digital Marketing Specialist who has extensive experience in the construction sector. The candidate will be responsible for planning, executing, and optimizing digital marketing strategies that promote our services, enhance brand visibility, and generate qualified leads.

Key Responsibilities

• Develop and implement digital marketing strategies tailored to the construction industry.
• Manage and optimize company presence across digital channels including Google, LinkedIn, Facebook, Instagram, and industry-specific platforms.
• Drive lead-generation campaigns targeted at builders, architects, contractors, and property buyers.
• Create, manage, and monitor paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Conduct market research on construction trends, competitors, and target audience behavior.
• Oversee SEO strategies including keyword research, website optimization, and backlink building.
• Create engaging content such as blogs, project updates, reels, and promotional materials.
• Analyze performance data and prepare monthly reports on KPIs, campaign performance, and ROI.
• Collaborate with sales, design, and project teams to align marketing activities.
• Manage email marketing campaigns, newsletters, and CRM follow-ups.
• Ensure brand consistency across all digital assets and communication.

Required Qualifications & Skills

• Minimum 6 years of digital marketing experience in the construction or real-estate sector (mandatory).
• Strong understanding of B2B and B2C construction marketing.
• Proficiency in Google Ads, Meta Ads, SEO tools, Analytics, CRM, and automation tools.
• Experience in website management, WordPress/landing pages preferred.
• Strong creative, analytical, and project management skills.
• Excellent communication skills and ability to work remotely with cross-functional teams.
• Knowledge of construction terminology, project cycles, and customer behavior.

Preferred Attributes

• Proven track record of generating high-quality leads in the construction domain.
• Ability to create marketing strategies aligned with project timelines and business goals.
• Creative mindset with the ability to design basic graphics/video content.
• Strong presentation and reporting skills.

Benefits

• Competitive salary (₹100,000 – ₹120,000 per month)
• Fully remote work flexibility
• Performance-based incentives
• Professional growth and learning opportunities

Job Type: Full-time

Pay: ₹100,000.00 - ₹120,000.00 per month

Experience:

• Construction: 6 years (Required)

Work Location: In person