Digital Marketing Specialist

About Ample:

With a rich legacy spanning over two decades in enterprise and premium retail, Ample stands as a forefront technology and premium retail leader in India. Our enterprise business addresses the intricate technology needs of corporate clients, while our retail outlets cater to the individual consumer's desires. A trailblazer in IT retail, Ample introduced Imagine in 2004, India's pioneering store dedicated to all things Apple. Our retail footprint extends across India through more partnerships with esteemed brands like Bose, Under Armour, and ASICS. Presently, we operate a network of 100+ stores spread across 30 cities, serving the diverse needs of over 1 million retail customers. In the enterprise domain, we deliver comprehensive end-to-end device lifecycle management and tailored technology solutions to a clientele exceeding 1500 customers. By merging innovation with profound industry expertise, Ample provides clients with bespoke solutions, empowering them to attain a competitive advantage in their respective business landscapes.

Profile Overview:

Looking for a result-oriented and hands-on Digital Marketing Specialist to lead our digital marketing initiatives and accelerate growth across channels. The ideal candidate will have strong expertise in performance marketing, SEO, analytics, and campaign strategy

across Google and Meta platforms.

Key Responsibilities:

• Plan, implement, and manage SEO, SEM, Display, and Social Media campaigns (Meta, Google Ads, LinkedIn, etc.)
• Own and optimize paid media performance, tracking KPIs such as CTR, CPL, ROAS, CAC, and conversions
• Drive organic traffic growth via on-page and off-page SEO best practices
• Manage analytics and tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), and UTM parameters
• Collaborate with design/content teams to develop ad creatives, landing pages, and campaign assets
• Monitor campaign performance and generate regular performance reports and insights
• Conduct A/B testing on creatives, copy, and audience segments
• Stay updated with digital trends, platform updates, and algorithm changes
• Execute lead generation and retargeting campaigns

Requirements:

• Minimum 3 years of hands-on experience in Digital Marketing
• Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and SEO tools (Ahrefs, SEMrush, Search Console)
• Strong understanding of campaign optimization, bidding strategies, audience targeting, and funnel conversion
• Proven experience in both performance and organic marketing
• Experience in reporting dashboards and tools like Data Studio or Looker
• Strong analytical skills and a data-driven mindset
• Good command over English (written & verbal)
• Self-starter attitude with the ability to manage campaigns end-to-end

Good to Have:

• Certification in Google Ads or Meta Blueprint
• Experience with on platforms like Mailchimp, Zoho, Bik.Ai, or Limechat
• Knowledge of landing page builders like Unbounce or Webflow