Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Kolkata (covering Arena Animation Kankurgachi, Arena Animation Barasat & Lakmé Academy Barasat)
Type: Full-Time | On-site

About the Role

We are seeking a highly motivated and data-driven Digital Marketing Specialist to plan, execute, and optimize marketing campaigns for our three creative education brands — Arena Animation Kankurgachi, Arena Animation Barasat, and Lakmé Academy Barasat.
The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, content marketing, and analytics, with a strong focus on generating quality student leads and building digital brand presence.

Key Responsibilities

1. Performance Marketing

• Create, manage, and optimize Google Search, Display, and YouTube Ads for all brands.
• Run Meta (Facebook and Instagram) ad campaigns targeting student lead generation and course awareness.
• Monitor daily performance, reduce CPL (Cost Per Lead), and maximize conversions.
• Conduct A/B testing of creatives, ad copies, and landing pages to enhance CTR and ROI.
• Collaborate with the design team to produce engaging creatives and video ads.

2. SEO & Website Optimization

• Conduct comprehensive keyword research, competitor analysis, and content audits.
• Optimize website and landing pages for on-page SEO, meta tags, internal linking, and site structure.
• Work on off-page SEO — backlinks, citations, and local SEO optimization.
• Track keyword performance and implement strategies to improve organic rankings and traffic.
• Maintain technical SEO hygiene (speed, schema, sitemaps, etc.).

3. Social Media Marketing

• Plan and execute monthly social media calendars for all centers.
• Create visually appealing posts, reels, and stories aligned with brand aesthetics.
• Monitor engagement, respond to queries, and build an active online community.
• Identify and leverage trending topics in beauty, animation, and design education.

4. Analytics & Reporting

• Track, measure, and analyze campaign data using Google Analytics (GA4), Tag Manager, and Meta Business Suite.
• Maintain detailed weekly and monthly marketing reports for management.
• Evaluate lead quality and conversion rates from digital sources.
• Provide insights and recommendations for continuous improvement.

5. Coordination & Strategy

• Work closely with counselling and sales teams to align leads with admission goals.
• Collaborate with vendors, content writers, and video editors for campaign execution.
• Stay updated with the latest trends and algorithm changes in Google and social platforms.

Requirements

• Qualification: Graduate or Postgraduate in Marketing, Mass Communication, or any related field.
• Experience: Minimum 2 years of relevant experience in digital marketing (education/training background preferred).
• Core Skills Required:
• Proficiency in Google Ads, Meta Ads, SEO (on-page, off-page, technical), and Analytics tools.
• Strong knowledge of keyword research, Google Search Console, SEMrush / Ahrefs.
• Understanding of lead funnels, landing page optimization, and remarketing.
• Basic skills in Canva / Photoshop / short video editing preferred.
• Strong communication and reporting abilities.

Job Type: Full-time

Benefits:

• Leave encashment
• Paid sick time

Application Question(s):

• What is your salary expectation?

Experience:

• Digital marketing: 3 years (Required)
• Google Ads: 2 years (Required)
• Social media marketing: 2 years (Required)
• SEO: 2 years (Required)

Work Location: In person