Digital Marketing Specialist

We are seeking a detail-oriented and creative Marketing Specialist to join our team. The ideal candidate will have hands-on experience executing digital marketing campaigns, including email marketing through Constant Contact, paid advertising on Google Ads, and social media advertising across Meta platforms. This role is perfect for a data-driven marketer who thrives in a fast-paced environment and enjoys collaborating across departments.

Key Responsibilities

• Email Marketing (Constant Contact)
• Plan, create, and execute email marketing campaigns using Constant Contact.
• Manage subscriber lists, segment audiences, and optimize email workflows.
• Develop engaging copy and visuals aligned with branding guidelines.
• Analyze email performance metrics and implement improvements to increase engagement and conversions.
• Paid Advertising & Lead Generation
• Develop, manage, and optimize Google Ads campaigns across Search, Display, and/or YouTube.
• Create and manage advertising campaigns on Meta (Facebook & Instagram Ads Manager).
• Conduct A/B tests, refine targeting strategies, and implement bid adjustments based on performance data.
• Monitor campaign performance and provide regular reporting with insights and recommendations.
• Content & Social Media Support
• Assist in developing content for social media, blogs, landing pages, and other marketing channels.
• Collaborate with team members to maintain a consistent brand voice and visual identity across platforms.
• Analytics & Reporting
• Track KPIs for email, paid ads, and organic marketing initiatives.
• Prepare monthly analytics reports with actionable insights.
• Leverage tools such as Google Analytics, Meta Insights, and platform-native reporting dashboards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 2+ years of marketing experience, including hands-on use of Constant Contact, Google Ads, and Meta Business Suite/Ads Manager.
• Strong understanding of digital advertising best practices, audience segmentation, and campaign optimization.
• Excellent communication, project management, and organizational skills.
• Ability to multitask and meet deadlines in a dynamic environment.
• Analytical mindset with a passion for data-driven decision-making.

Preferred Skills

• Experience with CRM platforms and marketing automation tools.
• Graphic design familiarity (Canva, Adobe Creative Suite).
• Knowledge of SEO principles and content marketing strategies.

Job Type: Contract

Pay: From $30,000.00 per year

Work Location: Hybrid remote in Miami, FL 33150