Digital Marketing Specialist

General summary

We’re looking for a results-driven Digital Marketing Specialist to join our growing team at EnQuest Energy Solutions. In this role, you will be responsible for developing, executing, and optimizing multi-channel digital marketing campaigns that drive brand awareness, customer engagement, and qualified lead generation. You’ll collaborate cross-functionally with sales, engineering, and creative teams to craft compelling content, manage paid and organic channels, and use data to continually improve performance. The ideal candidate is both analytical and creative, with hands-on experience in SEO, SEM, CRM, email marketing, social media, and marketing automation platforms.

Primary functions & responsibilities:

Search Engine Optimization (SEO)

• On-page, off-page, and technical SEO
• Keyword research and analysis
• Familiarity with tools like SEMrush, Ahrefs, or Moz

Search Engine Marketing (SEM) / Pay-Per-Click (PPC)

• Google Ads and Bing Ads expertise
• Keyword bidding strategies
• Conversion tracking and ROI analysis

Social Media Marketing

• Strategy and campaign execution across platforms (Meta, LinkedIn, X, Instagram, TikTok)
• Social media analytics tools (e.g., Sprout Social, Hootsuite)
• Paid social advertising experience

Email Marketing

• Campaign design and list segmentation
• Familiarity with platforms like Mailchimp, Klaviyo, or HubSpot
• A/B testing and open/click-through rate optimization

Content Marketing

• Blog and website content strategy
• Copywriting and editorial calendar planning
• Content distribution and syndication tactics

Analytics & Reporting

• Google Analytics (GA4) and Tag Manager proficiency
• UTM tagging and campaign performance tracking
• Data visualization tools (e.g., Looker Studio, Tableau, or Power BI)
• ROI and KPI-based reporting

Tools & Platforms

• CRM systems (HubSpot Preferred, Salesforce, Zoho)
• CMS platforms (Squarespace, WordPress, Webflow, or Drupal)
• Marketing automation tools (Marketo, ActiveCampaign, Pardot)
• A/B testing platforms (Optimizely, VWO, Google Optimize)
• ChatGPT, Copilot or similar AI engines

Creative & Design Awareness

• Basic graphic design using Canva, Adobe Creative Suite, or Figma
• Understanding of brand consistency and user experience (UX)
• Video editing for social and web (nice-to-have)

Soft Skills & Strategic Thinking

• Strong communication and storytelling ability
• Project and time management
• Collaboration across departments (sales, product, design)
• Data-driven decision-making and problem-solving

Certifications & Experience (Optional but Valuable)

• Google Ads or Google Analytics certification
• Meta Blueprint certification
• HubSpot Marketing or Inbound Certification
• 3–5 years of experience in a digital marketing role

Job Type: Full-time

Pay: $69,000.00 - $84,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Digital marketing: 3 years (Preferred)

Ability to Commute:

• Houston, TX 77032 (Required)

Work Location: In person