Digital Marketing Specialist

Company Overview

'Eastern Data is a premier IT Managed Services Provider recognized for excellence and a client-centric approach. Since 1986, we have supported businesses across <LOCATION> with cybersecurity, compliance, and IT support, fostering long-lasting relationships built on trust and technological innovation.'},{
'Summary'','content':'Join Eastern Data as a Digital Marketing Specialist in <LOCATION>. In this role, you will develop and implement marketing strategies to enhance our online presence and support our mission of exceeding client expectations. Based in <LOCATION>, your efforts will directly contribute to our growth and success.'},{
'Responsibilities include developing digital marketing campaigns, managing social media platforms, optimizing content for SEO, analyzing campaign performance using analytics tools, creating engaging content, managing email marketing efforts, and supporting overall brand awareness initiatives. You will work closely with our team to ensure alignment with company goals and client needs.'},{
'Qualifications'','content':' Proven experience in digital marketing, SEO, or related fields.

• Strong knowledge of social media platforms and advertising tools.
• Proficiency in SEO tools like Google Analytics, SEMrush, or similar.
• Creative skills in content creation and graphic design.
• Excellent communication and analytical skills.
• Knowledge of HTML/CSS is a plus.
• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in digital marketing, preferably in B2B or technology sectors.
• Experience managing websites and social media channels.
• Excellent analytical, organizational, and communication skills.
• Ability to create compelling content and manage multiple projects simultaneously.
• Ability to work collaboratively in a team-oriented environment.'},{
• 'Ready to make your mark in the world of digital marketing? If you’re passionate about crafting compelling online stories and eager to grow with a dynamic team dedicated to excellence, we want to hear from you. Embark on this exciting journey with Eastern Data—where your ideas can truly make an impact!''Call-To-Action'','content':'Seize this opportunity to elevate your career—apply now and become part of a forward-thinking company that values innovation and teamwork!'}]}}}

Key Responsibilities

Campaign Design & Execution

· Develop, coordinate, and implement marketing campaigns across digital, print, and social media platforms (website, Facebook, Instagram, LinkedIn).

· Create and edit marketing collateral, including ad copy, website content, and promotional materials, ensuring brand consistency.

· Organize promotional events such as product launches, conferences, and trade shows.

Digital Strategy & Brand Management

· Create and refine the organization’s online marketing strategy aligned with business objectives.

· Establish and maintain a cohesive brand identity to enhance brand recognition.

· Refresh and maintain the organization’s website for optimal user experience and brand consistency.

Content Creation & Social Media

· Develop engaging content for social media and digital platforms.

· Attend events, capture photos, and create posts for social media to boost client interaction.

Analytics, SEO & Paid Advertising

· Implement and monitor SEO strategies to improve search rankings and organic traffic.

· Manage Google Ads campaigns and other digital advertising platforms.

· Track key marketing metrics, analyze campaign performance, and provide actionable insights for improvement.

Market Research & Reporting

· Conduct research on customer behavior, competitor activities, and market trends to inform marketing strategies.

· Generate reports on campaign performance and assist in tracking and reconciling marketing budgets.

Collaboration & Vendor Relations

· Work with the Vendor Relations Manager to obtain marketing funds and utilize marketing programs effectively.

· Build relationships with sales teams and communicate campaign objectives and progress.

· Maintain marketing databases and assist with CRM software management.

• Note:

The job title does not have gendered forms in French as the language context is set to English. The company operates primarily within the US market. The skills are categorized based on their relevance to digital marketing within an IT services context. The job description sections are crafted to reflect the company's values and industry focus. The call-to-action encourages proactive engagement from potential candidates.}#END#}}}```json{'Responsibilities include developing digital marketing campaigns, managing social media platforms, optimizing content for SEO, analyzing campaign performance using analytics tools, creating engaging content, managing email marketing efforts, and supporting overall brand awareness initiatives. You will work closely with our team to ensure alignment with company goals and client needs.'

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: In person