Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Location: Delhi, India

Company: FBCH PVT.LTD.

Experience Required: 1-2 years of experience

Salary Range: 12,000-20,000 per month

Employment Type: Full-Time

Company Details

Delhi Chai Café, with over 40 operational outlets across India, is a fast-growing tea café franchise chain celebrated for its diverse range of chai blends, cozy nukkad-style ambience, and pocket friendly snacks like pasta, wraps, and burgers. Spanning across pan-India locations, it beautifully blends the essence of traditional Indian tea culture with a contemporary café experience. The brand offers tailor-made franchise models with low investment high, ROI and end-to-end setup support—especially encouraging and empowering women entrepreneurs. Now expanding to Kolkata, we welcome you to be a part of our vibrant and rapidly growing journey!

Major Responsibilities:

• Keyword research and SEO strategy: nationwide (franchise acquisition) + local (for outlet locations)
• On-page optimisation of website pages (brand site + potentially outlet pages)
• Content creation/management: blogs, landing-pages, franchise testimonial stories, menu pages etc.
• Technical SEO: site speed, mobile - friendly, schema markup (especially for local business / franchise offerings)
• Local SEO / Google My Business (for each outlet/franchise location)
• Link-building and outreach: partner websites, franchise directories, F&B & tea-blog publications
• Tracking & reporting: organic traffic, rankings, conversion (franchise lead form submissions + outlet foot-traffic as proxy)
• Collaboration with franchise business development, marketing & operations: for franchisee stories, outlet launches, local promotions.

Skills & Experience Required:

• 1-2 years SEO experience; ideally with F&B/Franchise brands
• Strong understanding of local SEO and franchise/geographic expansion models
• Good analytics skills (Google Analytics, Search Console, maybe GA4)
• Experience in content marketing and building SEO friendly content
• Some technical SEO experience (site structure, mobile optimisation)
• Good communication skills (to work with franchise team/outlet owners)
• Preferable: Experience in Indian market (Delhi/NCR + pan-India), knowledge of search behaviour in India, understanding of franchise business models. Position Title: SEO Executive Location: Delhi, India

Company: FBCH PVT.LTD.

Experience Required: 1-2 years of experience

Salary Range: 12,000-20,000 per month

Employment Type: Full-Time

Company Details

Delhi Chai Café, with over 40 operational outlets across India, is a fast-growing tea café franchise chain celebrated for its diverse range of chai blends, cozy nukkad-style ambience, and pocket friendly snacks like pasta, wraps, and burgers. Spanning across pan-India locations, it beautifully blends the essence of traditional Indian tea culture with a contemporary café experience. The brand offers tailor-made franchise models with low investment high, ROI and end-to-end setup support—especially encouraging and empowering women entrepreneurs. Now expanding to Kolkata, we welcome you to be a part of our vibrant and rapidly growing journey!

Major Responsibilities:

• Keyword research and SEO strategy: nationwide (franchise acquisition) + local (for outlet locations)
• On-page optimisation of website pages (brand site + potentially outlet pages)
• Content creation/management: blogs, landing-pages, franchise testimonial stories, menu pages etc.
• Technical SEO: site speed, mobile - friendly, schema markup (especially for local business / franchise offerings)
• Local SEO / Google My Business (for each outlet/franchise location)
• Link-building and outreach: partner websites, franchise directories, F&B & tea-blog publications
• Tracking & reporting: organic traffic, rankings, conversion (franchise lead form submissions + outlet foot-traffic as proxy)
• Collaboration with franchise business development, marketing & operations: for franchisee stories, outlet launches, local promotions.

Skills & Experience Required:

• 1-2 years SEO experience; ideally with F&B/Franchise brands
• Strong understanding of local SEO and franchise/geographic expansion models
• Good analytics skills (Google Analytics, Search Console, maybe GA4)
• Experience in content marketing and building SEO friendly content
• Some technical SEO experience (site structure, mobile optimisation)
• Good communication skills (to work with franchise team/outlet owners)
• Preferable: Experience in Indian market (Delhi/NCR + pan-India), knowledge of search behaviour in India, understanding of franchise business models.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person