Digital Marketing Specialist

A Digital Marketing Executive is a key role responsible for the day-to-day execution, monitoring, and reporting of online marketing initiatives across various digital channels to promote a company's products or services. This position involves a blend of creativity and analytical skills, working to increase brand awareness, drive website traffic, generate leads, and boost sales.

Core Responsibilities

The primary duties of a Digital Marketing Executive are diverse and cover several key areas of digital marketing:

Campaign Management: Plan, execute, and monitor digital campaigns across platforms like Google Ads and Meta Ads, including budget allocation and performance tracking.

Search Engine Optimization (SEO) & Marketing (SEM): Conduct keyword research, manage on-page optimization, and implement strategies to improve search engine rankings and drive organic traffic.

Social Media Management: Plan and manage the company's presence across social media platforms (Facebook, Instagram, LinkedIn, etc.), including content creation, scheduling, and community engagement.

Content Marketing: Write and proofread engaging copy for various channels, such as website pages, blog posts, newsletters, and promotional emails.

Email Marketing: Develop and execute email marketing campaigns, manage contact databases, and perform A/B testing to optimize open rates and click-through rates.

Analytics and Reporting: Use web analytics tools like Google Analytics to measure campaign performance against Key Performance Indicators (KPIs) and Return on Investment (ROI), providing reports and insights to stakeholders.

User Experience (UX) Collaboration: Work with designers and developers to optimize landing pages and the overall website user experience to improve conversion rates.

Trend Monitoring: Stay up-to-date with the latest digital marketing trends, best practices, and competitor activities to identify new opportunities.

Key Skills and Qualifications

Successful Digital Marketing Executives typically possess a mix of technical knowledge and soft skills:

Education: A bachelor's degree in marketing, Communications, Business, or a related field is often required.

Technical Skills: Proficiency in key digital marketing tools and platforms, including Google Analytics, Google Ads, social media ad managers, email platforms (e.g., Mailchimp), and Content Management Systems (CMS) like WordPress.

Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.

Communication Skills: Excellent written and verbal communication skills for creating content, presenting reports, and collaborating with internal and external teams.

Creativity and Problem-Solving: The capacity to generate innovative ideas for campaigns and troubleshoot issues when campaigns do not perform as expected.

Organizational Skills: The ability to multitask, manage multiple projects simultaneously, and work under tight deadlines.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person