Digital Marketing Specialist

Website Management

• Update website content, banners, blogs, and service pages regularly.
• Manage CMS platforms such as WordPress / Shopify / Wix.
• Ensure website performance, mobile responsiveness, and basic UI/UX alignment.
• Coordinate with developers/designers for major website changes.
• Track website analytics and recommend improvements.

Digital Marketing

• Plan and execute SEO strategies (On-page, Off-page, Technical SEO).
• Manage Google Ads, Facebook & Instagram Ads, and LinkedIn campaigns.
• Handle daily posting and engagement across all social media channels.
• Conduct keyword research and competitor analysis.
• Manage email marketing campaigns (Mailchimp/Zoho Campaigns).
• Create digital content (blogs, posts, short videos, reels—if required).

Content & Branding

• Write basic content for website pages, blogs, and social media posts.
• Coordinate with the design team for creatives and marketing assets.
• Maintain brand consistency across all online platforms.

Reporting

• Track and analyze campaign performance, website analytics, and SEO results.
• Prepare weekly and monthly digital performance reports.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, IT, Mass Communication, or related field.
• Strong knowledge of SEO, Google Analytics, Google Search Console, Social Media Management.
• Experience with WordPress or similar CMS platforms.
• Basic understanding of HTML/CSS (preferred but not mandatory).
• Knowledge of Canva/Photoshop for basic graphic design.
• Strong communication, creativity, and analytical skills.

Preferred Qualifications

• Google Ads, SEO, or Digital Marketing certifications.
• Experience with email automation tools and lead generation campaigns.
• Experience of 1-2 years candidates are highly welcome from Odisha

Job Type: Permanent

Pay: From ₹10,000.00 per month

Benefits:

• Internet reimbursement
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing Specialist: 1 year (Required)
• SEO: 1 year (Required)
• WordPress: 1 year (Required)
• Canvas: 1 year (Required)

Work Location: In person