Digital Marketing Specialist

Marketing, Digital & Public Relations Specialist

Why This Opportunity Is Different At Dental Solutions of Binghamton, we are redefining what it means to work in dentistry. We are not just a dental office—we are a high-performance, service-driven organization that transforms lives and sets a new standard for patient experience. Our philosophy is rooted in integrity, empathy, clinical excellence, and innovation. From AI diagnostics and robotic-assisted surgery to 3D printing and advanced digital workflows, we invest heavily in our people, technology, and future.

As our Marketing, Digital & Public Relations Specialist, you will play a pivotal role in driving growth, elevating patient engagement, and shaping our brand’s visibility across all channels. You will take full ownership of marketing initiatives and ensure they deliver measurable results.

Why Join Us

• Be part of a thriving, tech-forward private practice at the cutting edge of dental innovation
• Work on high-visibility projects that directly influence patient acquisition, retention, and satisfaction
• Join a leadership team that invests in YOU through mentorship, professional growth, and career development
• Shape culture and patient experience through marketing initiatives that reflect our values

Who You Are

• A proactive, results-driven marketer who thrives on measurable outcomes
• A strategic thinker who balances creativity with analytics to maximize ROI
• Passionate about patient experience, brand storytelling, and community engagement
• Self-directed, organized, and capable of leading projects from concept to execution
• Confident in collaborating with leadership, clinical teams, and external partners of integrity, empathy, and excellence

What You’ll Own (Performance-Based Objectives)

In the First 30–60 Days

• Take ownership of digital marketing campaigns, including SEO, website content updates, email marketing, and social media posting schedules
• Review and optimize website content (service pages, blog posts, patient resources, staff bios, technology updates)
• Begin producing multimedia content (videos, graphics, and podcasts) for patient education, social media, and newsletters
• Launch structured Google review campaigns, ensuring at least five patient requests per day to reach a 20% response rate
• Start building referral and patient engagement initiatives, coordinating with leadership and front office teams

By 90 Days

• Implement and maintain a 4-week content calendar for social media, email campaigns, newsletters, and community events
• Plan, record, edit, and publish the practice podcast and video content on schedule
• Track analytics for website traffic, email engagement, social media reach, referral growth, and campaign ROI, providing actionable insights to leadership
• Optimize marketing collateral and creative assets for print, digital, and multimedia channels, ensuring brand consistency and HIPAA compliance
• Strengthen relationships with referring providers through educational materials, events, and structured referral programs

Ongoing Impact

• Take full ownership of marketing initiatives from concept to execution, driving measurable outcomes
• Manage SEO, website content, email campaigns, and social media to engage current and prospective patients
• Produce high-quality multimedia content, including videos, graphics, and podcasts
• Design, implement, and track referral and patient engagement programs
• Strategically drive Google reviews and maintain the practice’s online reputation
• Track, analyze, and report marketing KPIs, translating insights into actionable strategies
• Continuously evaluate campaigns and marketing assets for relevance, accuracy, and effectiveness

Preferred Background

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3+ years of experience in digital marketing, content creation, SEO, email campaigns, and social media management
• Experience in healthcare or dental marketing preferred
• Skilled with SEO tools, Google Analytics, email marketing systems, social media management, and basic multimedia editing
• HIPAA and patient privacy knowledge as it relates to marketing content

Perks & Benefits

• Health, dental, and vision insurance
• 401(k) retirement plan with matching
• Paid time off
• Leadership development and continuing education opportunities
• Being part of a culture that values excellence, creativity, and meaningful work

How to Apply Submit your resume along with a short note sharing how you have helped a team or operation perform at a higher level. Include your compensation expectations and availability.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person