Digital Marketing Specialist

A Digital Marketing Specialist plays a key role in enhancing the company’s online presence and driving traffic through various digital channels. Their responsibilities involves both SEO and Social Media Management tasks, including:

Content Strategy:

Developing comprehensive content strategies that align with SEO objectives and are optimized for social media platforms.

Keyword Research:

Conducting keyword research to identify high-value search terms that can be integrated into content for SEO purposes.

Content Creation:

Producing engaging and optimized content, including blog posts, articles, social media updates, and multimedia content.

On-Page Optimization:

Implementing SEO best practices on websites, such as optimizing meta tags, headings, and internal links.

Social Media Campaigns:

Planning and executing social media campaigns to drive brand awareness, engagement, and conversions.

Community Engagement:

Building and nurturing relationships with followers by actively responding to comments, messages, and mentions.

Analytics and Reporting:

Monitoring key performance indicators (KPIs) for both SEO and social media efforts using tools like Google Analytics, SEMrush, and social media analytics platforms.

Optimizing User Experience (UX):

Collaborating with web developers to enhance website usability and optimize conversion paths.

Continuous Optimization:

Conducting A/B testing and implementing data-driven optimizations to improve campaign performance and website visibility.

Staying Updated:

Keeping abreast of industry trends, algorithm updates, and emerging technologies to adapt strategies accordingly.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Work Location: In person

Expected Start Date: 08/12/2025