Digital Marketing Specialist

Company Overview
Key Code Media helps organizations create, collaborate, and communicate through professional AV, broadcast, and post-production technology. We design, integrate, and support systems for studios, classrooms, boardrooms, live production, and creative environments. Our team goes beyond the install—providing training, workflow optimization, and ongoing support that keeps clients productive long after deployment. Our commitment to excellence drives us to stay at the forefront of industry advancements.

Job Summary

Key Code Media is looking for a Digital Marketing Specialist with strong website development/optimization and copywriting skills. You’ll own our web presence and create clear, compelling content that translates technical services into customer-facing messaging that drives measurable pipeline.

This role also supports social media, graphic design, presentations, and video creation.

Responsibilities

• Own and improve the Key Code Media website experience and performance.
• Build, update, and maintain website pages, landing pages, and campaign hubs.
• Improve site structure, navigation, SEO, and conversion paths.
• Write high-quality copy for website pages, blogs, landing pages, emails, ads, social posts, and video scripts.
• Turn technical input from sales, engineering, and leadership into clear, customer-friendly messaging.
• Develop and execute content workflows aligned to services, vertical markets, and industry trends.
• Create and publish social media content across LinkedIn, Facebook, YouTube, and other channels; monitor engagement and optimize for growth.
• Produce supporting creative assets: campaign graphics, thumbnails, light infographics, and PowerPoint presentations.
• Edit short-form video content (podcast clips, interviews, promos) as needed.
• Support integrated digital campaigns in HubSpot, including email builds, segmentation, automation, and reporting.
• Track KPIs using HubSpot and Google Analytics; deliver monthly performance summaries with recommendations.
• Support partner and community marketing efforts with organizations like SMPTE, SVG, SBE, HPA, and NAB.

Qualifications Required

• 5+ years of experience in digital marketing, web/content marketing, or B2B communications.
• Proven ownership of website development and optimization (building pages, improving UX, SEO, conversion).
• Excellent copywriting and editing skills, with samples that show clarity for technical audiences.
• Working experience with HubSpot Marketing Hub/CRM, Wordpress, Elemenator, Social Media and Google advertising tools.
• Comfort managing multiple deadlines and collaborating cross-functionally with sales, engineering, and leadership.

Preferred

• Experience in broadcast, AV, systems integration, or post-production industries.
• Familiarity with broadcast, media/production workflows, IP video, cloud production, NLEs, or MAM systems.
• Adobe Creative Cloud skills (Photoshop, Illustrator, Premiere Pro).
• Experience producing video content
• Past involvement with SMPTE, SVG, NAB, HPA, or related groups.

Why Join Key Code Media?

You’ll be part of a collaborative, industry-leading team that supports creative professionals, broadcasters, educators, and enterprises building the future of media and AV technology. We offer competitive compensation, a flexible work environment, professional development, and the opportunity to influence a growing brand.

Job Type: Full-time

Pay: $25.00 - $38.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience:

• marketing, content production, or digital communications: 4 years (Required)

Work Location: Hybrid remote in Burbank, CA 91502