Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Company: Mindshaft Media Pvt. Ltd.
Location: Kolkata (Work from Office)

About the Role:
Mindshaft Media is hiring a Digital Marketing Specialist who can build a strong and consistent presence across digital platforms. We’re looking for someone who understands the art of visibility, from growing engagement on social media to ranking higher on Google and driving meaningful leads through strategic campaigns.

Key Responsibilities:

• Plan, execute, and optimize digital marketing strategies to build brand presence and generate quality leads.
• Manage and grow brand visibility across LinkedIn, Instagram, Facebook, and the company website.
• Execute effective SEO strategies to boost organic reach and improve website performance.
• Plan, launch, and monitor Google Ads and other paid campaigns to meet lead generation goals.
• Drive LinkedIn marketing initiatives to strengthen B2B presence and build professional networks.
• Analyze campaign performance, track KPIs, and generate reports to assess growth and ROI.
• Collaborate with the content and creative team to ensure brand consistency across all channels.
• Stay updated with the latest trends, algorithm updates, and tools in the digital marketing space.

Requirements:

• 2–4 years of proven experience in Digital Marketing.
• Strong knowledge of Google Ads, SEO, SEM, LinkedIn Campaigns, and Lead Generation.
• Proficiency in using analytics and advertising tools (Google Analytics, Meta Business Suite, etc.).
• Strong communication skills and a strategic approach to marketing.
• Creative thinker with attention to detail and results-driven mindset.

What We Offer:

• A creative, collaborative work environment.
• Exposure to diverse digital marketing projects and campaigns.
• Opportunity to grow with a fast-evolving media and marketing agency.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund

Work Location: In person