Digital Marketing Specialist

Job Description: Digital Marketing Specialist

We are looking for a talented Digital Marketing Specialist to manage, execute, and optimize our online marketing campaigns across multiple platforms. The ideal candidate should be creative, analytical, and well-versed in running performance-driven campaigns.

Key Responsibilities

Plan, create, and manage campaigns across Meta Ads, Google Ads, YouTube, and other paid platforms

Work on lead generation, website traffic, and brand awareness objectives

Optimize campaigns for CPL, CPA, ROAS, and conversions

Conduct detailed keyword research, audience segmentation, and competitor analysis

Create campaign strategy, budget allocation, A/B testing & performance reporting

Work closely with designers/content team to produce effective ad creatives

Track and analyse campaign performance using Google Analytics, Meta Insights, and other tools

Manage and improve SEO performance (on-page + off-page)

Oversee social media strategy, content direction, and audience engagement

Handle landing page optimization, funnels, and automation workflows if needed

Stay updated with the latest digital marketing trends, tools, and algorithm changes

Requirements

1–2 years of experience in Digital Marketing / Performance Marketing

Strong knowledge of Meta Ads, Google Ads, Analytics, Tag Manager & Search Console

Experience in running lead-gen, traffic, sales, and remarketing campaigns

Understanding of SEO fundamentals

Ability to analyse data and create actionable insights

Strong communication and presentation skills

Ability to work in a fast-paced, performance-driven environment

Preferred Skills

Experience with WordPress / Shopify

Basic understanding of graphic design tools (Canva / Figma)

Knowledge of email marketing tools (Mailchimp, Zoho, HubSpot)

Familiarity with CRM/automation tools

Creative thinking, problem-solving, and campaign scaling ability

Benefits

Growth-focused environment

Opportunity to work on multiple brands

Performance-based incentives

Learning & development support

How to Apply

Send your resume/portfolio to dm.sourcelift@gmail.com

Subject: Application for Digital Marketing Specialist

Job Types: Full-time, Fresher

Pay: ₹18,000.00 - ₹28,000.00 per month

Work Location: In person