Digital Marketing Specialist

Job Summary
We are seeking a dynamic and detail-oriented Digital Marketer. The ideal candidate will develop and execute innovative digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across various online channels.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across platforms including social media, SEM, email marketing, and content marketing.
• Utilize SEO tools and conduct keyword research to optimize website content and improve organic search rankings.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and Google AdWords to maximize ROI.
• Create engaging content for websites, blogs, social media, and email campaigns aligned with brand voice and marketing goals.
• Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools.
• Maintain and update content management systems such as WordPress, ensuring website accuracy and performance.
• Analyze campaign performance using Google Analytics, marketing automation tools, and other analytics platforms to inform strategy adjustments.
• Implement conversion optimization techniques to improve landing page effectiveness and lead generation efforts.
• Coordinate with cross-functional teams on B2B marketing initiatives and e-commerce strategies.
• Stay current with industry trends in digital marketing, SEM, performance marketing, and emerging technologies to continuously improve campaign effectiveness.

Skills

• Proficiency with SEO tools, Google Analytics, Google AdWords, Facebook Advertising, and SEM strategies.
• Experience with content creation, copywriting, social media management, and graphic design.
• Familiarity with WordPress or other content management systems.
• Ability to utilize marketing automation platforms for campaign management.
• Strong understanding of digital marketing best practices including performance marketing and conversion rate optimization.
• Effective communication skills for creating compelling content tailored to target audiences in B2B or B2C markets. This position offers an engaging environment where innovative thinking is valued and professional growth is encouraged through continuous learning opportunities in the evolving field of digital marketing.

Pay: From $23.00 per hour

Pay: From $23.00 per hour

Expected hours: No more than 20.0 per week

Work Location: In person