Digital Marketing Specialist

Key Responsibilities (Short & Formal)

Digital Strategy & Execution

• Develop and implement digital marketing strategies aligned with business goals.
• Stay updated on industry trends, platform changes, and emerging technologies.
• Manage and optimize SEO, SEM, Google & Meta Ads, and other paid channels.

Social Media Management

• Oversee planning, creation, and execution of content across all brand platforms.
• Track engagement metrics, analyze performance, and optimize posting strategies.
• Maintain brand consistency and support audience growth.

Content Planning & Management

• Lead content planning, including editorial calendars and multimedia assets.
• Ensure alignment with brand voice and marketing objectives.

Campaign Development & Performance

• Develop and implement strategies to drive targeted lead generation and customer acquisition.
• Plan and execute digital campaigns to drive awareness, engagement, and conversions.
• Conduct A/B testing, track KPIs, and prepare performance reports.
• Manage campaign budgets to maximize ROI.

Lead Generation & Conversion Optimization

• Develop strategies for targeted lead generation and customer acquisition.
• Collaborate with sales teams to ensure lead quality and smooth handoff.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–7 years of experience in digital marketing.
• Strong knowledge of SEO/SEM, social media, analytics, and marketing automation.
• Excellent analytical, communication, and project management skills.

Interested candidates may send their CVs to 9330027012

Job Type: Full-time

Pay: ₹22,000.00 - ₹30,000.00 per month

Work Location: In person