Digital Marketing Specialist

We are looking for a creative, data-driven, and highly motivated Digital Marketing Specialist to lead our online marketing and brand presence. In this role, you will manage our digital campaigns, create engaging travel content, generate high-quality leads, and support the growth of our travel services such as UAE Visa Change, Global Visa Services, Holiday Packages, Flights, and Tourism Experiences.

The ideal candidate understands the travel industry, follows digital trends, and knows how to convert online audiences into loyal customers.

Key Responsibilities1. Social Media & Content Marketing

• Manage and grow company presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Create compelling travel-related content, reels, posts, and stories.
• Ensure consistent brand messaging and tone across all digital channels.

2. Lead Generation & Campaign Management

• Design and execute lead-gen campaigns for visa services, holiday packages, and flight bookings.
• Monitor, analyze and optimize daily campaign performance to improve CPL and ROI.
• Coordinate with the sales team for smooth lead flow and conversion.

3. Performance Marketing (Paid Ads)

• Run and optimize ads on Meta Ads, Google Ads, TikTok Ads, and other platforms.
• Implement retargeting strategies and funnel optimization.

4. Website & SEO Management

• Optimize website pages for ranking, traffic, and conversions.
• Create and update landing pages for key services such as UAE Visa Change and Travel Offers.
• Implement SEO best practices to increase organic visibility.

5. Email, WhatsApp & CRM Marketing

• Execute targeted email campaigns, newsletters, and WhatsApp broadcasts.
• Manage CRM databases and automate follow-up sequences to nurture leads.

6. Reporting & Analytics

• Prepare weekly and monthly performance reports.
• Track KPIs such as lead volume, campaign results, traffic, and engagement.
• Provide insights and recommendations based on analytical data.

7. Branding & Reputation Management

• Maintain positive brand presence across digital platforms.
• Manage online reviews, customer engagement, and digital reputation.
• Collaborate with designers, influencers, and content creators when needed.

Requirements

• 2–5 years of experience as a Digital Marketing Specialist or similar role.
• Strong knowledge of Meta Ads, Google Ads, SEO, and social media algorithms.
• Creative content creation skills (basic video editing is a plus).
• Experience in the travel & tourism industry is highly preferred.
• Excellent communication, English proficiency, and multitasking skills.
• Strong analytical mindset with ability to interpret data and trends.

Why Join Holiday Wanders?

• Fast-growing travel & tourism company
• Professional and friendly work culture
• Opportunity to lead innovative digital marketing strategies
• Exposure to visa, travel, tourism, and holiday sectors

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Experience:

• Same Field in UAE: 2 years (Preferred)

Language:

• English and Hindi (Preferred)

Location:

• Dubai (Required)