Digital Marketing Specialist

1. Performance Marketing & Paid Advertising

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Manage budgets, A/B testing, audience targeting, and campaign scaling.
• Monitor ROI to improve cost efficiency and lead generation performance.

2. SEO & Website Traffic Growth

• Implement on-page and off-page SEO strategies to increase organic traffic.
• Conduct keyword research, competitor analysis, and SEO audits.
• Collaborate on content strategy to improve search rankings and visibility.
• SEO experience (technical + content).

3. Website Management (WordPress or Similar CMS)

• Manage and update website content, landing pages, and plugins.
• Ensure strong website performance, mobile responsiveness, and user experience.
• Troubleshoot website issues and coordinate updates with developers as needed.

4. Analytics & Reporting

• Track key metrics across Google Analytics, Google Tag Manager, CRM, and other tools.
• Generate weekly/monthly performance reports.
• Provide insights and recommendations to improve marketing effectiveness.

5. CRM & Lead Integration

• Manage CRM workflows, automations, and lead pipelines.
• Ensure accurate lead tracking and integration across marketing platforms.
• Optimize lead nurturing sequences and attribution reporting.

6. IT & Technical Support

• Provide basic desktop, software, and network support to internal teams.
• Troubleshoot system issues and coordinate with external IT vendors when needed.
• Maintain hardware, software licenses, and technology resources.

Qualifications

• 3+ years experience in digital ads & performance marketing.
• Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools.
• Automotive industry experience is a bonus.
• Strong analytical skills and understanding of ROAS/CPL/CPA metrics.
• Knowledge of HTML/CSS is a plus.

Job Type: Full-time