Digital Marketing Specialist

Divine Path is seeking a results-driven Digital Marketing Specialist to promote our Yoga Teacher Training (YTT) programs and other yoga and wellness courses. The ideal candidate will be responsible for planning and executing digital marketing strategies to generate leads and enroll students and rank our website on the top of search engine results (Google SERP).

Key Responsibilities:

• Plan and execute digital marketing campaigns to promote Yoga Teacher Training (YTT) and other courses.
• Generate qualified leads and student enrollments through online platforms.
• Manage and optimize social media marketing, paid ads (Meta/Google), and content campaigns.
• Create and manage lead funnels, landing pages, and follow-up strategies.
• Track campaign performance and provide regular reports on leads and conversions.
• Coordinate with the internal team to align marketing efforts with course schedules and offers.

Requirements:

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of lead generation, performance marketing, and conversion strategies.
• Experience with Facebook/Instagram Ads, Google Ads, SEO, and email marketing.
• Ability to market educational, yoga, or wellness programs (preferred).
• Strong analytical, communication, and organizational skills.
• Goal-oriented mindset with a focus on measurable results.

Job Type: Full-time

Pay: From ₹6,000.00 per month

Work Location: Remote