Digital Marketing Specialist

Job Description
We are looking for a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across various platforms. The role aims to enhance brand awareness, attract potential customers, and improve campaign performance to support the company’s growth.

Key Responsibilities

• Develop and implement digital marketing plans across social media, search engines, and email marketing channels.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads).
• Monitor the performance of the company’s digital platforms and analyze data using analytics tools.
• Collaborate with the content and design teams to create consistent and effective marketing content.
• Perform Search Engine Optimization (SEO) to improve website ranking and visibility.
• Track key performance indicators (KPIs) and prepare periodic reports on campaign performance and improvement opportunities.
• Analyze market trends and competitors to identify opportunities and develop marketing strategies.
• Manage customer databases for email marketing campaigns and execute targeted email campaigns.
• Contribute to enhancing the company’s digital identity and overall online presence.
• Test and optimize landing pages to increase conversion rates.
• Stay updated on the latest digital marketing trends, tools, and advertising technologies.

Requirements

• Diploma or Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field.
• 1–3 years of experience in digital marketing or advertising management.
• Advanced knowledge of advertising and analytics tools such as:
• Google Analytics
• Meta Business Suite
• Google Ads Manager
• SEO Tools (Ahrefs, SEMrush, etc.)
• Strong understanding of user behavior and digital customer experience (UX).
• Excellent analytical, communication, and organizational skills.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

نوع الوظيفة: دوام كامل