Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Executive to plan, implement, and manage our online marketing strategies across multiple digital platforms. The candidate will be responsible for increasing brand awareness, generating leads, driving website traffic, and improving conversion rates through SEO, paid campaigns, social media, and content marketing.

Key Responsibilities Digital Campaign Management

• Plan, execute, and optimize digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Monitor campaign performance and prepare ROI and performance reports.
• Manage budgets and ensure maximum return on ad spend (ROAS).

SEO & Website Optimization

• Perform on-page and off-page SEO activities.
• Conduct keyword research and competitor analysis.
• Improve website ranking, traffic, and conversion rates.
• Coordinate with developers/designers for landing page optimization.

Social Media Marketing

• Manage social media platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube.
• Create posting calendars and engage with audiences.
• Run paid social campaigns for leads and brand awareness.

Content Marketing

• Develop content strategies for blogs, social media, email campaigns, and landing pages.
• Coordinate with content writers and designers.
• Optimize content for SEO and conversions.

Email & CRM Marketing

• Create and manage email marketing campaigns.
• Segment audiences and track open rates, CTR, and conversions.
• Integrate marketing activities with CRM tools.

Analytics & Reporting

• Track performance using Google Analytics, Search Console, Meta Business Suite.
• Generate weekly/monthly reports with insights and recommendations.
• Analyze user behavior and improve funnels.

Job Types: Full-time, Internship
Contract length: 6 months

Pay: ₹10,000.00 - ₹45,000.00 per month

Work Location: In person