Digital Marketing Specialist

Job Description – Marketing Executive

Job Title: Marketing Executive

Department: Sales & Marketing
Reporting To: Marketing Manager / Business Head
Location: At company office, may include travelling sometimes

Job Purpose:

To support Sales team with designing and developing of relevant branding material like relevant Product brochures, Images and Videos alongside maintaining and developing Social media engagement

Key Responsibilities:1. Company Branding and Marketing (Online / Offline)

· Manage, Upgrade all the Marketing literature like brochures, images, videos with relevant content creation for Linkedin, Instagram etc.

· Identify potential customers and markets in industries such as food, pharma, chemicals, cement, and minerals.

· Develop leads through cold calls, emails, exhibitions, and industry contacts.

· Maintain and expand client database through continuous market exploration.

· May be required to visit customer sites to conduct product photoshoot and video shoot

2. Product & Solution Promotion

· Prepare documentation and presentation involving equipment like screw conveyors, feeders, mixers, bin activators, diverter valves, etc.

· Participate in trade fairs, design and execute trade fairs

· Prepare marketing content: brochures, presentations, case studies, maintain and constantly upgrade website

4. Market Intelligence

· Gather and report market trends, competitor activity, and pricing insights.

· Provide feedback on product performance and customer preferences.

· Suggest new product ideas or feature enhancements based on client feedback.

5. Reporting & CRM

· Maintain inquiry and order status records in CRM or Excel-based trackers.

· Prepare and submit weekly and monthly sales/marketing reports.

· Track conversion rates, lead times, and customer satisfaction metrics.

Key Skills & Competencies:

· Strong communication and presentation preparation skills

· Graphic designing, Canva, MS-PPT, Video editing software, Corel-draw, AI etc.

· Technical understanding of bulk solids handling and automation equipment.

· General Sales acumen

: General knowledge of aesthetic design, colour combination etc.

· Willingness to travel ocassionally for customer end photoshoots and exhibitions.

· Proficiency in MS Office, CRM tools

Qualifications & Experience:

· Education: Graphic designing with technical inclination or BE / Btech with knowledge of graphical designing knowledge

· Experience: 2–5 years in technical marketing or sales in the engineering or process industry.

Working Conditions:

· Field and office-based work.

· travel to customer sites, industrial areas, and events.

· Close coordination with internal teams (design, sales, production, projects).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Language:

• English (Preferred)

Work Location: In person