Digital Marketing Specialist

**Hiring: Digital Marketing Specialist

TechZnanie Innoversity – EdTech & Software Services**

TechZnanie Innoversity is a rapidly growing EdTech and Software Services company offering industry-focused training, digital solutions, and technology-led services. We are looking for a highly skilled Digital Marketing Specialist who can drive brand visibility, generate B2B leads, and deliver creative marketing assets across all digital platforms.

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Role Overview

The Digital Marketing Specialist will develop and execute performance-driven strategies for both our verticals — EdTech Programs and Software Services. The ideal candidate should be strong in B2B lead generation, digital advertising, content creation, and graphic designing.

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Key Responsibilities

Plan and execute full-funnel digital marketing strategies across paid and organic channels.

Generate high-quality B2B leads for corporate training, IT services, and partnership collaborations.

Run SEO/SEM, Google Ads, Meta Ads, and LinkedIn campaigns optimized for conversions.

Create digital assets including posters, social creatives, web banners, brochures, and UI-based graphics for websites.

Design landing pages, optimize website content, and enhance UI/UX for better user engagement.

Manage social media platforms while maintaining consistent brand aesthetics.

Develop compelling content for ads, emails, blogs, and marketing copies.

Perform competitor analysis, audience segmentation, and market research.

Track, analyze, and optimize campaigns using analytics tools for maximum ROI.

Collaborate with sales, product, and development teams to align marketing strategies with business goals.

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Preferred Skills & Experience

Proven experience in digital marketing with a strong focus on B2B lead generation.

Proficiency in Google Ads, Meta Ads, LinkedIn Ads, SEO tools, and analytics dashboards.

Strong graphic design skills using Canva / Adobe tools for posters, banners, and website visuals.

Experience in managing EdTech/Software or SaaS marketing campaigns is an added advantage.

Good understanding of landing page optimization, CRM tools, automation, and digital funnels.

Excellent communication, copywriting, and storytelling ability.

Ability to multitask, meet deadlines, and work in a fast-paced environment.

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What We Offer

Work with a growing EdTech & Software brand shaping the future of skill development.

Creative freedom to build innovative campaigns and brand strategies.

Opportunity to lead marketing initiatives and grow into a senior role.

Friendly, collaborative work culture focused on performance and innovation.

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Location: Onsite

Employment Type: Full-Time

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How to Apply

Send your resume, portfolio, and sample creative works to:
hr@techznanieinnoversity.onmicrosoft.com

Job Type: Full-time

Pay: ₹10,896.52 - ₹32,719.10 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Ability to commute/relocate:

• Uppal Kalan, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Language:

• English & Telugu (Preferred)

Location:

• Uppal Kalan, Hyderabad, Telangana (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person