Digital Marketing Specialist

Job Summary:

The Digital Marketing Executive -(Fresher or Experience upto 2years ) is responsible for developing, implementing, and managing online marketing campaigns to promote the company’s projects, brand, and services. This role involves enhancing brand awareness within the digital space, driving website traffic, generating qualified leads, and ensuring strong online engagement across platforms.

Key Responsibilities:

• Plan and execute digital marketing campaigns across multiple channels including Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
• Video editing ,Poster designing and Video /Reels posting in Social media platforms
• Knowledge in AI Tools is an advantage
• Manage and grow the company’s presence on social media platforms through creative content, campaigns, and regular engagement.
• Work closely with the design and content teams to develop high-quality creatives, videos, and ad copies.
• Optimize content for the website and social networking channels such as Facebook, Instagram, YouTube, LinkedIn, etc.
• Track and analyze performance metrics (ROI, CTR, engagement, lead generation) and prepare performance reports.
• Conduct keyword research and SEO/SEM optimization for improving website ranking and visibility.
• Manage email marketing campaigns and track conversion rates.
• Collaborate with the sales and business development teams to align marketing efforts with business goals.
• Stay updated with digital marketing trends, new tools, and best practices to enhance campaign effectiveness.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person