Digital Marketing Specialist

Key Responsibilities

Digital Marketing Execution

• Plan and execute integrated digital marketing strategies for:
• E-commerce brands
• Lead generation campaigns
• Brand awareness initiatives
• Manage end-to-end campaign execution including setup, testing, optimisation, and scaling.

Paid Media Management

• Manage and optimise paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Shopping – where applicable)
• Drive key performance metrics such as:
• ROAS, CPA, CPL, CAC, conversions, and revenue

E-commerce Marketing

• Execute e-commerce growth initiatives, including:
• Product and category-level campaigns
• Shopping feeds and performance optimisation
• Conversion-focused landing pages

Social Media & Content Alignment

• Manage organic social media strategies aligned with paid campaigns
• Coordinate with creative teams for:
• Ad creatives
• Social media content
• Campaign visuals

SEO & CRO

• Execute SEO activities for client websites including:
• Keyword research
• On-page optimisation
• Content recommendations
• Coordination on basic technical SEO
• Work on CRO initiatives such as:
• Landing page optimisation
• Funnel improvement recommendations
• A/B testing support

Analytics & Reporting

• Track and analyse performance using:
• Google Analytics
• Google Search Console
• Meta Ads Manager
• Prepare performance reports and dashboards
• Share insights, learnings, and optimisation plans with clients

Client & Agency Responsibilities

• Manage multiple clients simultaneously across different industries
• Understand diverse business models and objectives
• Communicate clearly with internal teams and clients
• Adhere to agency timelines, deliverables, and performance expectations
• Proactively suggest growth opportunities and improvements

Required Skills & Experience

• Experience working in a digital marketing agency
• Strong understanding of 360° digital marketing
• Hands-on expertise in:
• Meta Ads
• Google Ads
• Working knowledge of:
• SEO and content optimisation
• E-commerce marketing exposure (mandatory)
• Strong understanding of funnels for:
• E-commerce sales
• Lead generation
• Solid grasp of performance metrics:
• ROAS, CPA, CPL, CAC, Conversion Rate
• Experience with platforms:
• Shopify / WooCommerce (preferred)
• Strong analytical, reporting, and optimisation skills

Good to Have

• Email marketing and automation experience
• WhatsApp marketing and remarketing flows
• Experience handling international clients
• Ability to scale campaigns across different industries

What We Offer

• Exposure to diverse clients and industries
• Strong learning curve across performance marketing, SEO, and CRO
• Growth-oriented agency environment
• Clear career progression based on performance.

Job Type: Full-time

Work Location: In person