Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to join our company. Being a Digital Marketing Specialist, you are responsible for developing, implementing, and managing online marketing campaigns that promote a company’s brand, products, or services. This role focuses on increasing brand awareness, driving website traffic, and generating leads or sales through digital channels.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple channels (SEO, SEM, email, social media, display, and content marketing)
• Manage and grow social media presence across platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok)
• Create, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Monitor and analyze performance using tools like Google Analytics, Search Console, and ad platforms.
• Create or coordinate content such as blog posts, landing pages, email campaigns, and marketing creatives.
• Conduct market research and identify trends, audience insights, and opportunities.
• Collaborate with design, sales, and product teams to align marketing efforts with business goals.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Track KPIs, prepare performance reports, and recommend improvements.

Required Skills & Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Proven experience in digital marketing or a similar role
• Strong understanding of SEO, SEM, PPC, and social media marketing
• Experience with analytics tools (Google Analytics, Meta Business Suite, etc.)
• Familiarity with content management systems (e.g., WordPress)
• Basic understanding of HTML/CSS is a plus
• Strong analytical, communication, and organizational skills
• Ability to manage multiple projects and meet deadlines

Job Type: Full-time

Pay: AED5,000.00 - AED7,000.00 per month