Digital Marketing Specialist

About Us

Brilliant Workplaces is a marketing and experience consulting firm, helping clients with aquire, engage and retain customers through strategy and operations. This is a 40 hour/week contract position that may eventually convert to a full-time, permanent position for the right person. You must live in the Dallas, TX area to be considered.

Job Overview
We’re seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for our sales audiences. You will be responsible for developing, executing, and measuring digital marketing programs to drive our sales audience growth strategies. This role requires an in-depth understanding of our customers and industries and a strong B2B marketing knowledge to build effective campaigns, deliver critical insights and achieve business goals.

Role Accountability and Duties:

• Develop data-driven B2B sales audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive leads, increase sales and boost engagement
• Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis
• Plans and executes sales email marketing programs, including segmentation, email setup, deployment, and reporting, using features including dynamic content and multi-step campaigns
• Plans and executes sales social media marketing campaigns, including set up, segmentation, deployment and reporting
• Track progress and drive continuous improvement to marketing funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g., A/B)
• Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend
• Continuous website updates to sales areas, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics
• Manages the sales and exhibitor sections of websites and analytics, including monitoring traffic, sources, conversions, and KPIs
• Work with brand managers and other stakeholders to implement and improve SEO strategies to foster organic site growth of the sales audience for our event and media publishing sites
• Establishes benchmarks across all digital campaigns to monitor campaign and performance
• Travel to industry events as needed
• Special projects as needed

What you bring to the team:

• Bachelor’s degree in marketing/advertising or database management or equivalent work experience
• At least 4 years of experience in B2B audience acquisition, development, or growth roles with a heavy focus on digital
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Previous experience in Eloqua or other automated marketing email platforms
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Previous experience with Salesforce a plus
• Excellent attention to detail and organizational skills required
• Experience with Adobe Creative Suite (e.g., Photoshop, Illustrator) is preferred
• Project management skills: Capable of multi-tasking and managing several projects at a time
• · Excellent written and oral communication skills
• · Analytical mindset with numerical aptitude
• · Initiative, ambition, self-direction, problem-solving and deep sense of curiosity

Duties

• Develop and execute comprehensive digital marketing strategies utilizing SEO, SEM, and performance marketing techniques.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Google AdWords.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.
• Create engaging content for websites, blogs, email marketing campaigns, and social media platforms using copywriting skills.
• Manage content management systems like WordPress and other CMS platforms to ensure website content is current and optimized.
• Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools.
• Analyze website traffic and campaign performance using Google Analytics, SQL queries, and other analytics tools to inform strategy adjustments.
• Implement marketing automation solutions to streamline campaigns and nurture leads effectively.
• Manage social media accounts by scheduling posts, engaging with followers, and running targeted advertising campaigns on platforms such as Facebook and LinkedIn.
• Collaborate with cross-functional teams to support B2B marketing initiatives and e-commerce projects.
• Stay updated on the latest digital marketing trends, tools, and best practices to continually improve campaign effectiveness.

Experience

• Proven experience in digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Familiarity with SEO tools, Google Analytics, Google Ads, SEM strategies, and performance marketing techniques.
• Proficiency in HTML, CSS, JavaScript basics, SQL queries for data analysis is preferred.
• Hands-on experience with content creation tools such as Adobe Photoshop and Adobe Creative Suite.
• Experience managing social media management platforms like Sprout Social, Hootsuite or Buffer is advantageous.
• Knowledge of email marketing platforms and automation tools such as Eloqua, Mailchimp or HubSpot is a plus.
• Strong analytical skills with the ability to interpret data to optimize campaigns effectively.
• Excellent communication skills with the ability to craft compelling copy for diverse audiences.

Job Types: Full-time, Contract

Pay: $27.00 - $30.00 per hour

Expected hours: 35 – 40 per week

Work Location: Remote