Digital Marketing Specialist

We are looking for an experienced Freelance Meta Ads Specialist who can plan, create, manage, and optimize paid advertising campaigns on Facebook and Instagram. The role is performance-focused and works on a per-campaign or monthly basis.

Key Responsibilities:

• Plan and execute Facebook & Instagram ad campaigns aligned with business goals
• Create and manage ad campaigns, ad sets, and ads inside Meta Ads Manager
• Perform audience research and targeting (custom, lookalike, and interest-based audiences)
• Write compelling ad copies and suggest creatives for better conversions
• Monitor campaign performance and optimize for better ROI (CTR, CPC, CPA, ROAS)
• Conduct A/B testing on creatives, copies, and audiences
• Set up and manage Meta Pixel, conversion tracking, and events
• Analyze performance and share regular reports with insights and recommendations
• Stay updated with Meta advertising policies and best practices

Required Skills & Tools:

• Strong hands-on experience with Meta Ads Manager
• Knowledge of Facebook Pixel, Conversion API, and event tracking
• Understanding of funnels, lead generation, sales, and retargeting campaigns
• Ability to analyze data and optimize campaigns based on performance
• Familiarity with tools like Google Analytics, Canva, or ad creative tools is a plus

Experience:

• Proven experience running successful Meta ad campaigns
• Experience in lead generation, e-commerce, or service-based ads preferred
• Portfolio or case studies required

Compensation:

• Payment on a per campaign / monthly management basis
• Rates to be discussed based on scope and experience

Work Mode:

• Fully remote
• Freelance / Contract-based

Job Types: Contractual / Temporary, Freelance

Pay: From ₹25,000.00 per month

Work Location: Remote