Digital Marketing Specialist

We’re Hiring: Digital Marketing Specialist (In-House – Karachi)

Job Description

Responsibilities:

Website:

• Actively manage and optimize the company website.
• Implement effective Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and technical SEO.
• Handle website queries and lead management, utilizing tools for effective tracking and analysis.
• Implement and manage website cookies in compliance with privacy regulations.
• Utilize tools for comprehensive website visitors tracking & analysis.

Lead Generation:

• Execute and optimize Search Engine Marketing (Google Adwords) campaigns, including keyword bidding and budget management.
• Run LinkedIn Paid Adverts with a focus on lead forms, utilizing A/B testing for optimization.
• Implement and manage cold emailing strategies, utilizing CRM tools for tracking and analytics.
• Develop and execute targeted email marketing campaigns, utilizing marketing automation tools for efficiency.
• Explore opportunities in affiliate marketing for lead generation, including the selection and management of affiliate platforms.

Social Media:

• Create and schedule engaging social media posts using social media management tools.
• Analyze social media performance through analytics tools and optimize strategies accordingly.
• Run social media adverts to enhance visibility, utilizing targeting and retargeting techniques.
• Spearhead awareness and lead generation campaigns on social media platforms, utilizing data-driven insights for effectiveness.

Coordination with Sales Team:

• Collaborate closely with the sales team to align digital marketing efforts with overall sales objectives.
• Provide support in creating sales collateral and promotional materials.
• Communicate regularly with the sales team to understand their needs and challenges.
• Adjust digital marketing strategies based on feedback and insights from the sales team.

Additional Technical Aspects:

• Utilize data analytics tools to interpret and act upon website and campaign performance data.
• Implement A/B testing methodologies across various digital marketing channels.
• Implement CRO techniques to enhance the conversion funnel on the website and in digital campaigns.
• Familiarity with and ability to effectively use a marketing technology stack, including CRM, marketing automation, and analytics tools.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 2-3 Years experience in digital marketing, particularly in B2B lead generation.
• Basic understanding of sustainable practices and environmental issues.
• Proficient in tools such as Meta, Google Analytics, SEO tools, CRM, Advts Suits

Ideal Profile

· Strong understanding of marketing fundamentals, including customer psychology, buyer behavior, value propositions, and the B2B decision-making journey

· Ability to translate customer pain points into clear messaging, campaigns, and landing pages that drive qualified leads

· Data-driven mindset with the ability to analyze performance, create reports, and convert insights into actionable improvements

· Strong English communication skills, including copywriting, reporting, and internal coordination

· Self-driven, organized, detail-oriented, and capable of owning digital campaigns end-to-end

What's on Offer?

· Strong opportunities to progress your career

· Opportunity within a company with a solid track record of performance

· Work alongside & learn from best in class talent

We’re looking for someone who doesn’t just follow trends — but creates them.

Someone who understands that Google isn’t just an algorithm — it’s a reflection of human behavior.

�� Timing: 1 PM – 10 PM (9-hour shift)

�� Days: Monday to Friday (Saturday & Sunday Off)

�� Location: Karachi (On-site role)

�� Experience: Minimum 2 years

Ready to join?

Send your portfolio or proven results to hr@breakloo.com

WhatsApp +92 341 2425466

Job Type: Full-time

Pay: Rs35,000.00 - Rs60,000.00 per month

Experience:

• Digital Marketing: 2 years (Required)

Work Location: In person